Sales Manager (Retail Business)

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Job summary

We are seeking an experienced and results-driven Sales Manager (Retail Business) to lead the sales team and drive revenue growth across the retail business. The successful candidate will develop and implement sales strategies, set and monitor targets, manage customer relationships, identify new business opportunities, and analyse sales performance. The role also involves coaching and motivating the sales team, ensuring excellent customer service, and achieving overall business objectives.

Min Qualification: Degree Experience Level: Entry level Experience Length: 2 years Language Requirement: English Working Hours: Full Time - 8 to 5 Applicant Location: Accra & Tema Region, Ghana

Job descriptions & requirements

Key Responsibilities:
  • Ability to recruit quality and adequate manpower, train and lead them to meet sales targets (cases and premiums) on consistent basis.
  • An expert in prospecting, appointment booking, lead/referrals generation, sales closing, organizing/doing institutional presentations and sales activations.
  • Proficient sales leadership and management skills in achieving given sales KPIs.
  • Ability to research, create new ideas, develop winning sales strategies and effectively execute them to meet monthly and annual sales targets.
  • A smart business development guru, sales planner, controller and executor.
  • Proper vetting of proposal forms and timely submissions.
  • Exhibit professional sales practice and excellent client service delivery.
  • Quality, accurate and timely reporting.

Skills and Competencies Required:
  • A minimum of Bachelor’s Degree or Professional Qualification in Insurance.
  • A minimum of two years’ experience in sales leadership role.
  • Must be very competent in Agency Recruitment.
  • Good people management and emotional intelligence skills.
  • Ability to recruit talented Agents, provide field support, co-ordinate, organize, lead and control a salesforce of more than ten to excel on the job.
  • Good communication, presentation and interpersonal skills (verbal and non-verbal).
  • Ability to build good relationships, network and broker business deals.
  • Skilled in sales forecasting, good decision making and a solutions provider.
  • Proficiency in computer software (Word, Excel and PowerPoint).


Salary: Attractive

About Vanguard Life Assurance

Vanguard Life Assurance, a trusted name in Ghana's insurance industry, is committed to providing innovative and customer-centric insurance solutions tailored to meet the diverse needs of Ghanaians. Established with a strong foundation in ethical values and customer satisfaction, Vanguard Life Assurance offers a supportive and dynamic work environment that encourages growth and development.


Employees at Vanguard enjoy a culture that promotes teamwork, inclusivity, and professional advancement. The company places a high emphasis on continuous learning, offering training programs and resources that empower team members to enhance their skills and build rewarding careers. Vanguard Life Assurance also values work-life balance and fosters a supportive atmosphere where employees can thrive both personally and professionally.


Working with Vanguard Life Assurance means joining a forward-thinking organization that genuinely cares about its employees, its customers, and the communities it serves. If you’re passionate about making a difference in the lives of others and contributing to Ghana’s evolving insurance landscape, Vanguard Life Assurance is the ideal place to launch or grow your career.

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