Institutional Sales Executive (B2B)

Key Responsibilities

• Customer Acquisition: Identify, approach and convert new schools, restaurants, caterers and institutional buyers into paying customers.
• School Sales: Build relationships with school proprietors, administrators, procurement officers and caterers to secure regular supply arrangements.
• Territory Development: Identify sales opportunities, map prospective customers and plan productive daily customer visits within your assigned territory.
• Sales Execution: Present products, negotiate within approved pricing guidelines, secure orders and achieve monthly sales targets.
• Account Management: Maintain customer relationships, encourage repeat purchases and address customer concerns promptly.
• Collections: Follow up on customer payments, monitor outstanding balances and support timely debt recovery.
• Market Intelligence: Gather information on competitor prices, customer preferences and emerging opportunities.
• Sales Reporting: Maintain accurate records of customer visits, sales opportunities, orders and collections using simple digital reporting tools.

Other Information:

• You will be responsible for acquiring and managing institutional customers for our branded food products.
• Our primary customers are schools, restaurants, caterers and other food-service businesses.

Qualifications and Experience

• Minimum Diploma or Higher National Diploma (HND) in Marketing, Business Administration or a related discipline.
• Previous experience in field sales, customer acquisition or business development is preferred.
• Experience selling FMCG, food products or supplying schools, restaurants and institutions is an advantage.
• Must be able to ride a motorbike confidently and safely, with a valid licence authorising motorbike riding.
• Good communication, persuasion, negotiation and interpersonal skills.Ability to use a smartphone, WhatsApp and basic digital tools for reporting.
• Good knowledge of Accra or Kumasi and surrounding communities.

Who We Are Looking For

• We are looking for practical, resourceful individuals who know how to find customers and turn conversations into sales.
• You should be comfortable approaching new people, handling rejection, following up persistently and negotiating professionally.
• You must be organised enough to manage your territory independently, honest in your reporting and dependable in handling customer relationships and payments.
• We value people who take initiative, solve problems without constant supervision, accept feedback and work well with others.

What We Offer

• Fixed Monthly Salary: GHS 3,000–3,600, depending on experience and capability.
• Sales Commission: Additional earnings linked to sales performance.
• Performance Bonuses: Rewards for achieving agreed targets.
• Company Motorbike: Provided for official field sales activities.
• Fuel: Company-funded fuel for approved business travel.
• Career Development: Practical training, sales coaching and opportunities for growth.

Note: 

• We care more about your ability to sell, your character and your willingness to deliver results than an impressive CV.
• Applicants must indicate their preferred location: Accra or Kumasi.
• This is a field-based sales role requiring daily customer engagement, active prospecting and consistent follow-through.
• Transport: Company-Provided Motorbike and Fuel
  

Recruitment Process

Our recruitment process will include:

• Phone Screening: Initial assessment of experience, communication and motivation.
• Practical Sales Exercise: A customer prospecting and sales pitch exercise to assess your selling approach.
• Interview: Discussion of sales experience, judgement, integrity and problem-solving ability.
• Verification: Reference checks, qualification verification and confirmation of motorbike-riding eligibility before any offer.

Location: Accra (4 Positions) | Kumasi (2 Positions)

Salary: GHS 3,000–3,600 (Fixed)

Additional Earnings: Sales Commission + Performance Bonuses