Sales Manager

Key responsibilities

Sales strategy and growth

• Develop and carry out the annual sales plan for Nigeria and the wider West African region.
• Find and win new customers, distributors and partners, in both Anglophone and Francophone markets.
• Set sales targets by territory, product and customer, and track progress against them.
• Prepare sales forecasts, budgets and pricing proposals for management approval.

Market knowledge (Nigeria focus)

• Use in-depth knowledge of the Nigerian market to spot opportunities, risks and competitor activity.
• Track market trends, customer needs, regulation and pricing across Nigeria's main commercial centres.
• Feed market insights back to management to shape products, pricing and go- to-market plans.

Client and partner relationships

• Build and maintain strong relationships with key accounts, distributors and decision-makers.
• Negotiate and close contracts, and resolve client issues promptly.
• Represent Pac West Africa in French and English at client meetings, trade fairs and industry events.

Team leadership

• Recruit, lead, coach and motivate the sales team to reach their targets.
• Set clear goals, review performance regularly and support each team member's development.
• Promote a professional, ethical and customer-focused sales culture.

Travel and field sales

• Travel extensively within Nigeria and across West Africa to meet clients, partners and the sales team.
• Lead field visits, market surveys and product launches in assigned territories.

Reporting and administration

• Produce weekly and monthly sales reports, pipeline updates and forecasts.
• Keep customer records and the sales pipeline up to date in the company CRM.
• Make sure all sales activity follows company policy and local laws.

Requirements

• Bilingual: fluent in French and English, both spoken and written, and able to negotiate and present in either language.
• Nigerian market knowledge: proven, in-depth understanding of the Nigerian market, including customers, distribution channels, competitors and business culture.
• Willingness to travel extensively: able and willing to travel frequently, often at short notice, across Nigeria and West Africa.
• At least 7 years of sales experience, with at least 3 years in a sales management or team leadership role.
• A track record of meeting or beating sales targets and growing market share.
• A Bachelor's Degree in Marketing, Business Administration, Economics or a related field.
• A valid international passport.
• An MBA or a professional sales or marketing qualification
• Experience selling in Francophone West African markets such as Benin, Togo, Côte d'Ivoire or Senegal.
• An existing network of clients and distributors in Nigeria.
• Experience using a CRM system to manage pipelines and report on performance.

Skills and competencies

• Negotiation and closing wins deals that are good for both the client and the company.
• Leadership: inspires, coaches and holds a sales team accountable.
• Communication: clear, persuasive and professional in French and English.
• Commercial judgement: reads markets, prices well and spots growth opportunities.
• Relationship building: earns trust with clients, partners and colleagues across cultures.
• Planning and organisation: manages territories, travel and priorities with little supervision.
• Resilience: stays focused and positive under pressure and while travelling.
• ntegrity: acts ethically and protects the company's reputation.

Location: Accra

Salary: Attractive