Sales Manager
Job summary
The Sales Manager is responsible for driving steady and sustainable revenue growth by leading sales activities, managing important customer relationships, and guiding the sales team to perform at their best. This role blends active involvement in selling with team leadership, ensuring that sales targets are consistently met, customers are well served, and the company’s market presence continues to grow. The Sales Manager will also focus on identifying new opportunities, strengthening existing client relationships, and ensuring that sales plans are effectively executed across the business. The role requires strong leadership, sound commercial judgment, and the ability to stay hands-on while keeping the team focused and motivated in a fast-moving environment.
Job descriptions & requirements
- Deliver agreed monthly, quarterly, and annual sales targets.
- Develop and implement practical sales strategies to increase revenue and market penetration.
- Identify new business opportunities and convert prospects into long-term customers.
- Support pricing and promotional decisions with market insights and field experience.
- Supervise and manage Junior Sales Executives to ensure daily productivity and target achievement.
- Provide continuous coaching, mentoring, and performance feedback to build a strong, results-driven sales team.
- Set clear daily and weekly sales activities and monitor execution.
- Conduct regular performance reviews and support improvement plans where needed.
- Build and maintain strong, long-term relationships with key and high-value customers.
- Manage key accounts and support negotiations to secure profitable deals.
- Ensure timely resolution of customer issues to maintain trust and satisfaction.
- Prepare and submit accurate weekly, monthly, and quarterly sales reports to the Head of Sales.
- Track sales performance against targets and provide clear explanations for variances.
- Maintain up-to-date records of sales activities, pipeline status, and customer interactions using CRM or approved systems.
- Provide insights and recommendations to support strategic decision-making.
- Monitor competitor activities, pricing trends, and customer behaviour within the market.
- Share field intelligence to support product positioning and business strategy.
- Coordinate closely with logistics, finance, and sales teams to ensure smooth order processing and delivery.
- Ensure adherence to company policies on pricing, credit control, and discounts.
- Achievement of sales targets (monthly, quarterly, annually)
- Growth in new customer acquisition
- Customer retention and satisfaction levels
- Performance and productivity of junior sales team
- Accuracy and timeliness of sales reports
- Conversion rate from leads to sales
- Bachelor’s degree in Marketing, Business Administration, Sales, or related field
- 3–6 years of progressive experience in sales (FMCG, trading, or industrial products preferred)
- Proven track record of meeting and exceeding sales targets
- Experience in supervising or leading a sales team will be an advantage
- Strong reporting, analytical, and presentation skills
- Proficiency in Microsoft Office and CRM systems
- Strong leadership and people management skills
- Results-driven and commercially focused
- Excellent communication and negotiation skills
- High level of accountability and integrity
- Ability to work under pressure and meet deadlines
- Strong analytical and reporting ability
Location: 18 Martey Carpenter Street, Martey Tsuru, Off Spintex Road, Accra
Salary: Attractive
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