In-house Social Media Manager

Key Responsibilities:

• Develop and implement comprehensive social media strategies across platforms like Facebook, Instagram, LinkedIn, Twitter, and TikTok.
• Create, curate, and schedule content that reflects the brand’s tone and messaging
• Engage with followers by responding to comments, messages, and inquiries in a timely manner.
• Monitor and report on social media analytics (engagement, reach, conversions) to assess campaign performance and optimize content.
• Stay up-to-date with the latest social media trends, algorithms, and tools to ensure innovative and competitive campaigns.
• Plan and execute paid social media advertising campaigns, ensuring proper targeting and budget management.
• Collaborate with internal teams (e.g., marketing, design, product) to align social media content with larger campaigns and company objectives.
• Maintain consistent brand messaging across all social media platforms.
• Conduct competitor analysis and identify opportunities for audience engagement and content improvement.
• Manage influencer partnerships and coordinate with external stakeholders when necessary.
• Prepare monthly and quarterly reports to track performance and suggest improvements.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in social media management with a portfolio showcasing past work and achievements.
• Expertise in social media platforms, tools, and analytics software (e.g., Hootsuite, Buffer, Google Analytics).
• Strong communication skills with an ability to craft engaging and compelling content.
• Excellent organizational skills and the ability to manage multiple projects simultaneously.
• Familiarity with design tools such as Canva or Adobe Suite is a plus.
• Knowledge of social media advertising and managing budgets for paid campaigns
• Ability to work independently and as part of a team in a fast-paced environment.
• Previous experience in community management or customer support via social media is a Bonus.

What We Offer:

• Competitive salary
• A collaborative and creative work environment
• Opportunities for growth and development