Marketing & Business Development Officer

Key Responsibilities

Social Media & Digital Marketing

• Manage and grow TSB's presence across Instagram, Facebook and TikTok.
• Develop and maintain a weekly content calendar.
• Create engaging posts, Reels and short-form videos.
• Capture photographs and videos during TSB events and activities.
• Create content showcasing science experiments, children's reactions, science parties, STEM activities and behind-the-scenes moments.
• Respond to comments, messages and relevant enquiries.
• Monitor social media performance and identify content that generates engagement and enquiries.
• Use tools such as Canva, CapCut or similar platforms to create professional content.

Marketing & Customer Acquisition

• Develop creative strategies to increase awareness of TSB in Ghana.
• Identify and reach potential customers, particularly parents and families.
• Promote TSB's science party, science show and STEM services.
• Generate new customer enquiries and opportunities.
• Follow up with prospective customers and encourage bookings.
• Maintain an accurate record of enquiries, leads and bookings.
• Identify opportunities to increase repeat bookings and customer referrals.
• Collect customer feedback, reviews and testimonials.

School & Educational Outreach

• Research and identify suitable schools, nurseries and educational organisations.
• Contact schools to introduce TSB's services.
• Promote science shows, STEM workshops, after-school clubs and science camps.
• Arrange meetings and presentations with schools where appropriate.
• Follow up with schools following initial contact.
• Identify opportunities for complimentary demonstrations or promotional science shows.
• Build and maintain positive relationships with schools and educational organisations.

Business Development & Partnerships

Develop relationships with organisations that could help generate business for TSB, including:

• Children's party planners
• Event planners
• Children's entertainment companies
• Birthday party venues
• Indoor play centres
• Photographers and decorators
• Parenting organisations
• Children's activity providers
• Schools and nurseries
• Family and community organisations
• Corporate organisations

The aim will be to establish referral, promotional and commercial partnerships that generate opportunities for TSB.

Local Marketing & Networking

• Represent TSB professionally at relevant local events and networking opportunities.
• Identify children's events, fairs and community activities where TSB could promote its services.
• Conduct local market research and monitor competitors.
• Identify new marketing opportunities within Accra and surrounding areas.
• Where appropriate, visit schools, venues and potential business partners.

WhatsApp & Customer Communication

• Use WhatsApp Business to communicate with prospective and existing customers.
• Respond promptly and professionally to enquiries.
• Share approved TSB marketing materials and packages.
• Follow up with prospective customers.
• Maintain professional customer relationships throughout the booking process.

Reporting & Accountability

 The successful candidate must be comfortable working independently and providing regular updates to manager.

The employee will be expected to provide a weekly marketing report covering:

• Social media activity and performance
• New enquiries
• Follow-ups completed
• Bookings generated
• Schools contacted
• Meetings secured
• Potential partnerships
• New business opportunities
• Key achievements and challenges
• Priorities for the following week

Essential Skills & Experience

The successful candidate should have:

• Experience in marketing, sales, business development, communications or a related field.
• Excellent spoken and written English.
• Strong interpersonal and communication skills.
• Confidence approaching schools, parents, businesses and organisations.
• Experience using social media platforms for business purposes.
• Ability to create engaging social media content.
• Basic graphic design/video editing skills using tools such as Canva or CapCut.
• Good knowledge of WhatsApp Business.
• Strong organisational and time-management skills.
• Ability to work independently and manage their own workload.
• A proactive and results-driven approach.
• A professional and confident manner.

Desirable Experience

Experience in one or more of the following would be advantageous:

• Children's entertainment
• Education or STEM
• Events or party planning
• School marketing
• Sales/business development
• Social media/content creation
• Working with parents and children
• Existing connections within schools, children's venues or the events industry in Accra.

Personal Qualities

We are looking for someone who is:

• Proactive – doesn't wait to be told what to do.
• Creative – able to develop fresh marketing ideas.
• Confident – comfortable speaking to schools and businesses.
• Outgoing – enjoys networking and building relationships.
• Commercially minded – understands that marketing should generate enquiries and sales.
• Organised – able to manage contacts, leads and follow-ups.
• Reliable and accountable – particularly important when working with a UK-based Director.
• Self-motivated – able to work independently.
• Passionate about children, education and STEM.

Note: This is not solely a social media role. We are looking for someone who can actively generate business and opportunities for TSB.

Location: Accra