Marketing Officer
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Job summary
The Marketing Officer will be responsible for planning, coordinating and implementing marketing and business development activities to increase the visibility, awareness and growth of the company. The role will focus on promoting healthcare services, attracting new patients and clients.
Min Qualification:
HND
Experience Level:
Mid level
Experience Length:
2 years
Language Requirement:
English
Work Type:
Full Time
Working Hours:
8 to 5
Applicant Location:
Ghana
Job descriptions & requirements
Key Responsibilities
- Develop and implement marketing strategies and plans to achieve organizational objectives.
- Drive patient acquisition, retention and business development initiatives.
- Identify and develop corporate, institutional and strategic partnerships.
- Coordinate community outreach, health promotion and awareness programmes.
- Plan and execute marketing campaigns, promotions and events.
- Manage brand visibility, corporate communications and public relations.
- Develop marketing materials and digital content for promotional activities.
- Monitor marketing performance, prepare reports and track key performance indicators (KPIs).
- Collaborate with internal departments to promote services and support business growth.
Qualifications and Requirements
- Bachelor's degree in marketing, Business Administration, Communications or a related field.
- Minimum of 2–3 years' relevant work experience.
- Experience in healthcare marketing will be an added advantage.
- Good knowledge of digital marketing, social media and brand management.
- Strong communication, presentation, negotiation and interpersonal skills.
- Good business development, networking and relationship management skills.
- Proficiency in Microsoft Office applications.
- Creative, proactive, results-oriented and able to work independently and within a team.
Location: Accra
Salary: Attractive
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