Social Media Manager / Digital Marketer
Job summary
A Social Media Manager / Digital Marketer is responsible for developing and implementing digital marketing strategies to increase brand awareness, engage target audiences, generate leads, and drive sales. The role involves managing social media platforms, creating engaging content, running digital advertising campaigns, monitoring online performance, and analyzing marketing data to improve results. The individual also ensures consistent brand messaging, builds strong online communities, and supports the company’s overall marketing and business objectives.
Job descriptions & requirements
- Plan and schedule social media content using tools like Buffer, Hootsuite, or Agorapulse.
- Create content that aligns with brand guidelines and enhances customer experience.
- Manage influencer relationships to promote the brand.
- Prepare and present social media performance reports.
- Explore advanced marketing strategies, including referral, affiliate, and remarketing campaigns.
- Bachelor’s degree with at least 2 years of relevant work experience.
- Proven experience in digital marketing.
- Proficient in clear English communication.
- Must reside in Accra.
- Available to work weekends and holidays.
- Office-based position (23 days per month).
- Commitment to long-term employment.
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