Head of Marketing

Key Responsibilities:

•  Develop and implement marketing strategies to drive sales, revenue growth, and brand visibility.
  
• Lead, supervise, and motivate the marketing and sales team to achieve set targets.
• Monitor daily sales and marketing activities and track team performance against targets.
• Identify new market opportunities and develop strategies to attract and retain customers.
• Develop and execute campaigns, promotions, and other marketing initiatives.
• Build and maintain strong relationships with clients, partners, and key stakeholders.
• Monitor market trends, customer needs, and competitor activities to inform marketing strategies.
•  Work closely with other departments to align marketing activities with overall business objectives.
  
•  Prepare regular marketing and sales performance reports for management.
•  Manage the marketing budget and ensure effective use of resources.
  
•  Coach and mentor team members to improve performance and achieve business objectives.
•  Represent the company at relevant industry events, meetings, and networking opportunities.

Requirements

• Bachelor’s degree in Marketing, Insurance, or a related discipline.
  
• Chartered Insurance qualification is an added advantage.
  
• Minimum of seven (7) years’ experience in insurance sales, with at least three (3) years in a leadership role managing marketing teams.
  
• Demonstrated success in driving revenue growth and building high-performing teams.
• Strong leadership, communication, negotiation, and relationship-management skills.
  
• Strong understanding of insurance products, sales, and marketing strategies.
• Excellent analytical, organizational, and decision-making skills.

Location: Accra

Salary: Attractive