Digital & Social Media Manager
Job summary
The Digital & Social Media Manager will lead the digital presence, online reputation, content strategy, audience growth, influencer partnerships, and digital campaigns for all Lexta Ghana brands. The role is responsible for increasing brand awareness, engagement, customer loyalty, lead generation, and sales through strategic digital marketing initiatives.
Job descriptions & requirements
Key Responsibilities
Digital Strategy Development
- Develop and execute annual digital marketing strategies.
- Create monthly and quarterly digital campaign plans.
- Align digital activities with overall marketing objectives.
Social Media Management
- Manage all company and brand social media accounts.
- Create and oversee content calendars.
- Schedule and publish content across platforms.
- Monitor audience engagement and community interactions.
Content Marketing
- Lead the development of digital content strategies.
- Coordinate graphic design, video production, copywriting, and campaign content.
- Ensure content reflects each brand's unique personality and positioning.
Paid Advertising Management
- Plan and manage digital advertising budgets.
- Execute campaigns on:
- Meta Ads
- Google Ads
- TikTok Ads
- YouTube Ads
- LinkedIn Ads
- Monitor campaign performance and optimize ROI.
Influencer & Ambassador Management
- Identify and engage influencers and brand ambassadors.
- Negotiate collaborations and campaign deliverables.
- Measure influencer campaign performance.
Website & E-Commerce Management
- Manage website updates and content.
- Optimize user experience and SEO performance.
- Support online sales initiatives and lead generation.
Analytics & Reporting
- Monitor digital performance metrics.
- Prepare weekly and monthly reports.
- Analyze consumer behavior and recommend improvements.
Reputation & Community Management
- Respond to customer inquiries and online feedback.
- Manage online brand reputation.
- Escalate customer concerns appropriately.
Market Intelligence
- Monitor competitor activities.
- Track industry trends and consumer insights.
- Recommend innovative digital opportunities.
Key Performance Indicators (KPIs)
Growth Metrics
- Follower growth rate
- Website traffic growth
- Reach and impressions
Engagement Metrics
- Engagement rate
- Video views
- Community response time
Business Metrics
- Lead generation targets
- Campaign ROI
- Online sales contribution
- Cost per acquisition (CPA)
Brand Metrics
- Brand awareness growth
- Share of voice
- Sentiment analysis scores
Qualifications
- Education: Bachelor's Degree in Marketing, Digital Marketing, Communications, Public Relations,Business Administration, or related field or have genuine interest and skill in these fields.
- Experience: Minimum 1 year experience in Digital Marketing or Social Media Management.
- FMCG experience preferred.
- Proven experience managing multiple brands simultaneously.
Technical Skills
Strong knowledge of:
- Meta Business Suite
- Google Analytics
- Google Ads
- SEO & SEM
- TikTok Business Center
- LinkedIn Campaign Manager
- Email Marketing Platforms
- CRM Systems
- Social Media Analytics Tools
Competencies
- Strategic thinking
- Content marketing expertise
- Data analysis
- Project management
- Communication skills
- Creativity and innovation
- Consumer behavior understanding
- Stakeholder management
Success Profile
- The ideal candidate is a digitally savvy marketer who can transform Lexta's brands into category leaders through innovative digital campaigns, strong community engagement, data-driven decision-making, and measurable business results.
- They must be capable of managing multiple consumer brands while driving growth, visibility, and customer loyalty across Ghana and other target markets.
Location: Accra, Ghana
Salary: – Ghc 1500 -Ghc 2,500
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