Business Development Officer (bdo) - Accra

Business Development Officer (BDO)

Company: Rootech (Venta POS)

Location: Accra, Ghana

Employment Type: Full-Time

Work Arrangement: Hybrid

Reports To: Sales Lead / Management

About Rootech

Rootech provides affordable and reliable Point of Sale (POS) solutions that help small and medium-sized businesses improve sales management, inventory control, and daily business operations.

Through Venta POS, businesses can better manage transactions, monitor performance, and improve operational efficiency.

Rootech is seeking a proactive and customer-focused Business Development Officer to support business growth by identifying new business opportunities, engaging prospective customers, and converting qualified prospects into active clients.

Role Overview

The Business Development Officer will be responsible for driving customer acquisition and business growth through market engagement, prospect development, client meetings, product demonstrations, and relationship management.

This is a field-focused hybrid role. While administrative activities, reporting, and sales planning will be completed remotely, the majority of the role will involve visiting prospective businesses, engaging business owners, understanding their needs, and presenting Venta POS solutions.

The successful candidate will be expected to build a strong sales pipeline, manage customer relationships, and achieve agreed business development targets.

Key Responsibilities

Business Development & Prospecting

• Identify and visit potential business clients within assigned markets.
• Conduct market visits to discover new business opportunities.
• Engage business owners, managers, and decision-makers.
• Generate and qualify new business leads.
• Build and maintain a healthy pipeline of prospective customers.

Client Engagement & Product Demonstrations

• Meet with prospective customers to understand their business operations and challenges.
• Conduct professional demonstrations of Venta POS solutions.
• Explain product benefits and how the solution addresses customer needs.
• Handle customer questions and objections effectively.
• Follow up with prospects and support them through the decision-making process.

Customer Acquisition & Relationship Management

• Convert qualified prospects into paying customers.
• Maintain strong relationships with existing and potential clients.
• Support customer onboarding after successful conversion.
• Collect customer feedback and market insights.
• Identify opportunities for referrals and account growth.

Sales Pipeline Management & Reporting

• Maintain accurate records of prospects, customer interactions, demonstrations, and follow-ups.
• Provide regular reports on business development activities.
• Track opportunities through each stage of the sales process.
• Participate in sales meetings, coaching sessions, and performance reviews.

Requirements

• Minimum of one (1) year experience in business development, sales, customer acquisition, account management, or a related client-facing role.
• Strong communication and interpersonal skills.
• Confidence engaging and presenting solutions to business owners.
• Comfortable with frequent field visits and customer meetings.
• Strong follow-up, organization, and relationship management skills.
• Ability to work independently and manage daily activities.
• Basic smartphone, WhatsApp, and computer skills.
• Willingness to learn POS technology and understand business operations.

Ideal Candidate Profile

The ideal candidate:

• Enjoys meeting people and building professional relationships.
• Is comfortable spending time in the field engaging businesses.
• Is motivated by targets and measurable results.
• Can confidently represent a technology solution to business owners.
• Takes ownership of activities, performance, and outcomes.
• Is eager to learn and grow within a technology-driven company.

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