Business Development & Marketing Manager
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Job summary
The Business Development & Marketing Manager will lead initiatives aimed at customer acquisition, revenue growth, market expansion, product development, corporate relationship management, and strengthening the institution's market presence.
Min Qualification:
Degree
Experience Level:
Mid level
Experience Length:
5 years
Language Requirement:
English
Working Hours:
Full Time - 8 to 5
Applicant Location:
Takoradi & Western Region, Ghana
Job descriptions & requirements
Key Responsibilities
- Develop and implement business development and marketing strategies.
- Identify new markets, customer segments, and business opportunities.
- Drive customer acquisition and revenue generation.
- Develop and maintain relationships with corporate and institutional clients.
- Support the development and promotion of financial products.
- Monitor market trends, competitor activities, and customer needs.
- Develop marketing campaigns to increase brand awareness and customer engagement.
- Set and monitor business development and sales targets.
- Prepare regular business development and marketing performance reports.
- Work with other departments to identify opportunities for institutional growth.
Requirements
- Degree in Marketing, Business Administration, Banking, Finance, or a related discipline.
- Minimum 5 years' relevant experience in business development, sales, marketing, banking, microfinance, or financial services.
- Demonstrable record of achieving growth and revenue targets.
- Strong sales, negotiation, networking, communication, and leadership skills.
- Strong understanding of financial products and customer acquisition strategies.
General Attributes
Coastal Commerce Microfinance Ltd is particularly interested in candidates who demonstrate:
- High ethical standards and unquestionable integrity.
- Strong leadership and decision-making ability.
- Excellent communication and interpersonal skills.
- Strong analytical and problem-solving abilities.
- Sound knowledge of banking and financial services.
- Understanding of regulatory and corporate governance requirements.
- Strong customer and business development orientation.
- Ability to work under pressure and deliver measurable results.
- Good understanding of risk management and internal controls.
- Ability to work collaboratively as part of a senior management team.
- Commitment to continuous improvement and institutional growth.
What the Institution Offers
Successful candidates will have the opportunity to join a growing and ambitious financial institution and play a significant role in strengthening its management structure, expanding its market presence, and contributing to the development of a sustainable and professionally managed financial institution.
How to Apply
Interested and qualified candidates should submit:
- An updated Curriculum Vitae (CV).
- A cover letter stating the position applied for.
- Copies of relevant academic and professional certificates.
Location: Takoradi
Salary: Attractive
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