区域销售经理

Key ResponsibilitiesA. Sales Planning and Target Achievement

• Develop and implement territory sales plans in line with the company's overall sales strategy.
• Achieve monthly, quarterly, and annual sales targets for assigned products and geographical areas.
• Identify new business opportunities and expand the customer base within the territory.
• Monitor sales performance, analyze sales trends, and implement corrective actions where necessary.
• Prepare regular sales forecasts, territory plans, and performance reports.

B. Distributor and Customer Management

• Develop and maintain strong relationships with distributors, wholesalers, retailers, and key accounts.
• Identify, appoint, and manage distributors and sales partners within the assigned territory.
• Monitor distributor performance, stock availability, order fulfillment, and market coverage.
• Negotiate commercial terms within approved company policies and pricing guidelines.
• Resolve customer complaints and ensure high levels of customer satisfaction.

C. Market Expansion and Product Distribution

• Identify potential markets, new outlets, and underserved areas to increase market penetration.
• Ensure effective product distribution and availability across assigned sales channels.
• Monitor product visibility, shelf placement, promotional displays, and merchandising standards.
• Conduct regular market visits to assess competitor activities, pricing, customer preferences, and market opportunities.
• Provide timely market intelligence and competitor analysis to management.

D. Sales Team Management

• Supervise, coach, and motivate sales representatives, sales officers, and other field sales personnel.
• Set individual sales targets, monitor performance, and provide regular feedback.
• Conduct joint field visits and ensure effective execution of sales plans.
• Identify training needs and support the development of team members.
• Ensure compliance with company sales procedures, reporting requirements, and professional standards.

E. Trade Marketing and Promotion

• Implement trade promotions, product launches, and marketing campaigns within the territory.
• Coordinate with the marketing team to improve brand awareness and product visibility.
• Monitor promotional effectiveness and ensure appropriate use of marketing materials and budgets.
• Collect customer feedback and recommend initiatives to improve sales performance.

F. Reporting and Sales Operations

• Prepare accurate daily, weekly, and monthly sales reports.
• Monitor sales volume, revenue, distribution coverage, customer acquisition, and collection performance.
• Track inventory levels and coordinate with supply chain teams to minimize stockouts and excess inventory.
• Monitor customer credit and outstanding payments in accordance with company policies.
• Ensure timely submission of sales reports, expense claims, and other required documentation.

Qualifications and Requirements

• Bachelor's degree in Business Administration, Marketing, Sales, or a related field. An HND with relevant experience may also be considered.
• Minimum of 3–5 years of experience in sales, preferably in FMCG, consumer goods, food and beverages, or a related industry.
• At least 2 years of experience in field sales supervision, territory management, or distributor management is preferred.
• Proven track record of achieving sales targets and expanding market coverage.
• Strong knowledge of distributor networks, wholesale and retail channels, and route-to-market strategies.
• Experience managing sales teams and monitoring field sales performance.
• Strong negotiation, communication, presentation, and relationship management skills.
• Good analytical skills, with the ability to interpret sales data and develop actionable plans.
• Proficiency in Microsoft Excel and sales reporting systems; experience with CRM or ERP systems is an advantage.
• Willingness to travel extensively within the assigned territory.
• A valid driver's licence and experience driving are preferred, depending on company requirements.
  

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