Social Media Executive - Ghana

Social Media Associate – Ghana

Location: Ghana
Target Market: Ghanaian Market & Ghanaian Community

Role Overview

Travelwings is looking for a relationship-driven Social Media Associate to lead localized brand marketing, partnerships, influencer programs, PR initiatives, mall activations, and community engagement while coordinating closely with the regional marketing team.

Key Responsibilities

• Develop and execute localized brand campaigns aligned with Travelwings' marketing strategy.
  
• Plan and execute mall activations, exhibitions, and offline events.
  
• Manage influencer identification, outreach, negotiations, onboarding, campaign execution, and performance reporting.
  
• Lead PR initiatives and coordinate with media partners.
  
• Build strategic partnerships with airlines, banks, malls, hotels, corporate organizations, and community groups.
  
• Coordinate localized social media content and campaigns with the central marketing team.
  
• Track campaign KPIs and prepare monthly performance reports.
  
• Drive brand awareness across Ghana through localized campaigns and community engagement initiatives.
  
• Develop partnerships with Ghanaian influencers, media outlets, corporate organizations, and travel communities.
  
• Represent Travelwings at trade shows, exhibitions, and local events.
  

Requirements
Bachelor's degree in Marketing, Business, Communications, or a related field.
3–4 years of experience in brand marketing, partnerships, influencer marketing, PR, or event marketing.
Strong communication, negotiation, and stakeholder management skills.
Proven experience in influencer marketing, PR, partnership development, and event execution.
Familiarity with AI tools such as ChatGPT, Gemini, or similar AI applications is an added advantage.
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