Graphic Designer

Key Responsibilities

Creative Direction & Brand Leadership

• Lead the visual identity and creative execution for all Lexta brands.
• Develop creative concepts for product launches, integrated campaigns, activations, and seasonal promotions.
• Ensure all creative outputs align with brand strategy and business objectives.
• Present creative concepts and campaign ideas to management and stakeholders.
• Maintain consistency across all brand touchpoints.

Motion Graphics & Animation

The successful candidate must possess strong animation skills and understand how movement enhances storytelling.

Responsibilities include:

• Design engaging motion graphics for digital campaigns.
• Create animated advertisements for television and digital platforms.
• Produce animated social media content including:
• Instagram Reels
• TikTok videos
• Facebook animations
• YouTube intros and outros
• LED screen content
• Digital billboards
• Develop kinetic typography animations.
• Animate product showcases and promotional offers.
• Produce logo animations and brand reveal videos.
• Create animated infographics and explainer videos.
• Develop GIFs, cinemagraphs, and micro-animations for digital campaigns.
• Work with the video production team on commercials and campaign videos.
• Enhance video edits with professional motion graphics and visual effects.

Graphic Design & Campaign Development

• Design advertising materials for ATL, BTL, Digital, Trade, Retail, and Experiential Marketing campaigns.
• Develop brochures, catalogues, flyers, posters, POS materials, exhibition stands, and event branding.
• Create high-quality presentations and corporate communication materials.
• Design digital assets for websites, email marketing, and e-commerce platforms.

Packaging Design

• Lead product packaging and label design projects.
• Produce production-ready artwork.
• Ensure compliance with regulatory and printing standards.
• Collaborate with production teams and suppliers to maintain quality.

Art Direction

• Direct product photography and lifestyle shoots.
• Guide image composition, styling, and creative layouts.
• Select imagery that aligns with each brand's positioning.
• Oversee image retouching and post-production.

Team Leadership

• Mentor junior designers and interns.
• Review and approve creative work before production.
• Manage creative timelines and workload distribution.
• Foster innovation and continuous learning within the design team.

Creative Quality Assurance

• Maintain the highest standards of visual quality.
• Ensure all deliverables are accurate, polished, and production-ready.
• Conduct creative reviews and recommend improvements.

Essential Skills & Competencies

Exceptional Eye for Design

The ideal candidate must demonstrate an outstanding ability to:

• Recognize strong visual composition.
• Apply colour psychology effectively.
• Create balanced and aesthetically pleasing layouts.
• Select appropriate typography and visual hierarchy.
• Understand spacing, alignment, rhythm, and proportion.
• Produce premium-looking designs suitable for FMCG brands.
• Translate consumer insights into compelling visuals.
• Identify emerging design trends while maintaining timeless brand aesthetics.

Motion Graphics Expertise

Must have proven ability to create:

• Product animations
• Character animations
• Social media animations
• Logo animations
• Promotional videos
• Animated advertisements
• Explainer videos
• Motion typography
• Animated presentations
• UI animations (an advantage)

Creative Thinking

• Strong conceptual thinking.
• Ability to convert marketing briefs into engaging visual stories.
• Innovative approach to campaign development.
• Passion for experimenting with new creative formats.

Collaboration

• Work effectively with marketing, sales, production, digital, and external agencies.
• Communicate creative ideas confidently.
• Accept and implement constructive feedback.

Required Software Skills

Expert-level proficiency in:

• Design
• Adobe Photoshop
• Adobe Illustrator
• Adobe InDesign

Motion Graphics & Video

• Adobe After Effects
• Adobe Premiere Pro
• Adobe Animate (preferred)
• Cinema 4D or Blender (advantage)
• DaVinci Resolve (advantage)

Digital Design

• Figma
• Canva Pro

Qualifications

Education

• Bachelor's Degree in Graphic Design, Communication Design, Multimedia Design, Animation, Fine Arts, Visual Communication, or a related field.

Experience

• Minimum 5–7 years of professional graphic design experience.
• Minimum 3 years producing motion graphics and animations.
• Experience in an FMCG company or creative agency is highly desirable.
• Demonstrated experience leading creative campaigns from concept to execution.

Key Performance Indicators (KPIs)

• Delivery of high-quality creative assets on schedule.
• Consistent application of brand guidelines across all touchpoints.
• Effectiveness of motion graphics in driving engagement and campaign performance.
• Reduction in artwork revisions and production errors.
• Growth in digital engagement attributed to creative content.
• Innovation in campaign concepts and visual storytelling.
• Successful mentorship and development of junior creative team members.
• Positive stakeholder feedback on creative quality and responsiveness.

Location - Accra, Ghana

Salary: Ghc 3,000 – GHC 4,000