Modern Trade Manager

A leading firm in the home appliances and electronics industry seeks a performance-driven Modern Trade Executive to lead and manage key accounts in the modern trade segment. The ideal candidate will have in-depth experience working with large-format retailers and electronics chains and will play a crucial role in expanding retail presence, driving revenue growth, and managing strategic partnerships within the modern trade landscape.









Key Responsibilities:

• Key Account Management: Handle relationships with large-format retail stores such as Melcom, Jumia, Jiji, Electromart, Chinamall, etc., and drive joint business plans.
• Sales Strategy & Planning: Develop and implement sales strategies to achieve growth in revenue and market share.
• Product Placement & Visibility: Ensure strong in-store product presence through effective planogram execution, display strategies, and marketing tie-ups.
• Compliance & Licensing: Ensure that all product placements and operations comply with regulatory standards and electronic goods licensing requirements.
• Promotions & Activations: Plan and execute promotional campaigns, seasonal offers, and bundling strategies in coordination with retail partners.
• Inventory & Supply Coordination: Work with internal supply teams to maintain stock availability and efficient replenishment cycles.
• Analytics & Reporting: Analyze sales data across stores, regions, and product lines to provide actionable insights and adapt sales strategies.
• Cross-functional Collaboration: Coordinate with trade marketing, logistics, and field sales teams to execute modern trade initiatives effectively.
  
  

Requirements

• 1–5 years of experience in modern trade sales or key account management in home appliances, consumer electronics, or related sectors.
• Proven experience working with large-format retailers or managing pan-regional modern trade accounts.
• Strong negotiation, analytical, and leadership skills.
• Familiarity with compliance and licensing for electronic products.
• Excellent communication and interpersonal skills.
• Proficiency in Microsoft Excel and sales reporting tools is an advantage.

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