Head of US Loan Program & Market Development

Key Responsibilities

Strategy & Program Leadership

•  Define the overall strategy, roadmap, and go-to-market plan for our US loan program, including target audience, product positioning, and competitive analysis.
• Establish Key Performance Indicators (KPIs) for program success (e.g., origination volume, credit quality, market share, profitability) and drive performance against these metrics.
• Manage the full program P&L, including budgeting, forecasting, and resource allocation.

Market Development & Promotion

• Identify and cultivate strategic partnerships and distribution channels to maximize loan origination volume.
• Develop and execute multi-channel marketing and sales strategies (digital, direct, partnership) to drive program awareness and loan applications.
• Engage with potential partners, industry groups, and investors.
• Conduct continuous market research to identify emerging trends, borrower needs, and competitor strategies to ensure our offering remains highly competitive.

Operations & Product Execution

• Collaborate with Product and Engineering teams to define and prioritize feature enhancements and build scalable technology for loan servicing and underwriting.
• Establish and continually optimize the end-to-end loan process, from application to funding and servicing, focusing on efficiency, user experience, and risk mitigation.
• Work closely with the Risk/Credit team to ensure prudent lending criteria are applied and monitored effectively across the portfolio.

Qualifications

• 5+ years of progressive experience in financial services, specifically within lending, credit, or FinTech, with a focus on the US market.
• Proven track record of successfully launching, scaling, and managing a loan program or financial product.
• Deep understanding of the US lending regulatory landscape (e.g., Truth in Lending Act, state licensing requirements, fair lending laws).
• Demonstrated ability to develop and execute market entry and growth strategies.
• Strong business acumen and experience managing a budget/P&L.
• Excellent communication and negotiation skills, capable of presenting complex strategies to executive leadership and external partners.
• A Bachelor’s degree in Business, Finance, Economics, or a related field

Salary Range: GHC4500 - GHC5000

Location: Accra