Head of Retail

Key Responsibilities

Retail Strategy & Sales Delivery

• Execute the retail distribution strategy in line with approved corporate strategy and budgets.
• Drive achievement of retail sales targets across all branches.
• Identify growth opportunities and improve market penetration.
• Support product, pricing, and campaign initiatives to drive retail sales.

Branch Sales Leadership

• Lead, coach, and manage Branch Managers' performance.
• Ensure effective supervision, productivity, and discipline of sales teams at the branch level.
• Standardize sales practices and performance management across branches.

Performance & Operations

• Monitor key sales metrics, including sales volumes, productivity, and persistency.
• Improve sales processes, reporting, and operational efficiency.
• Ensure effective rollout of sales incentives and recognition programs.

Leadership & Culture

• Build a performance-driven, customer-focused retail sales culture.
• Develop branch leadership capacity and support succession planning.
• Represent the retail function professionally across the organization and market.

Key Competencies

• Retail sales leadership
• People and performance management
• Market and customer awareness
• Commercial acumen
• Excellent communication and coaching skills

Qualifications & Experience

• Bachelor’s degree in a business-related field (MBA an advantage).
• Insurance qualification (in CII, CIIG, or equivalent) is an advantage.
• 3–5 years’ experience in sales or business development.
• Proven experience managing branch-based or field sales teams in a regulated environment.

Location: Head Office, 3 VCRAC CRABBE Street, Tessano.

Salary Range: GHS 6,000-8,000 (Net Salary)