Activation Specialist
Job summary
DoAm is a funded Ghanaian fintech startup building trust infrastructure for skilled artisans. We are hiring our first Activation Specialist to onboard artisans across Accra face-to-face. The Activation Specialist is our most important first hire. You are the person who makes DoAm real for the artisans of Accra — sitting with master electricians in Spintex, tailors in Kantamanto, and masons in Madina, and turning a digital product into something they trust enough to stake their livelihood on. This is not a desk job. This is community organizing, trust-building, and field execution at the highest level.
Job descriptions & requirements
Key Responsibilities
Artisan Activation (60% of your time)
- Conduct daily field visits to artisan clusters across designated Accra zones (Spintex, East Legon, Madina, Tema, Kaneshie, Lapaz, Achimota)
- Attend trade guild meetings and community events to present DoAm and onboard members
- Walk artisans through the 10-minute profile setup process on-site using your demonstration device
- Follow up with registered artisans until they complete their first verified job on the platform
- Build and maintain relationships with guild executives and community leaders
Pipeline & Reporting (25% of your time)
- Maintain a daily tracking sheet of every artisan contacted, registered, and activated
- Report weekly conversion metrics to the Managing Director
- Identify blockers — what is stopping artisans from signing up or completing their first job — and escalate with proposed solutions
- Feed qualitative field intelligence (artisan fears, competitor mentions, feature requests) back to the product team
Consumer & Partner Outreach (15% of your time)
- Distribute DoAm materials in target neighborhoods (flyers, WhatsApp broadcasts, community boards)
- Identify local property managers, event organizers, and business owners who regularly hire artisans and introduce DoAm's consumer offering
- Support guild partnership conversations initiated by the Managing Director
Required
- Ghanaian national, based in Accra with deep knowledge of at least two major zones
- Fluent in Twi — this is non-negotiable for artisan-facing work
- Smartphone proficient; comfortable demonstrating apps and walking users through digital onboarding
- Minimum 1 year of experience in a field-facing role: mobile money agent, microfinance field officer, community health worker, NGO mobilizer, or similar
- Highly organized — able to manage a pipeline of 50+ contacts simultaneously using WhatsApp, spreadsheets, or basic CRM tools
- Own or have reliable access to transport across Accra zones
- Genuine belief in economic inclusion and the potential of Ghana’s skilled artisan workforce
Strong Advantage
- Personal or family background in a trade (electrician, carpenter, plumber, tailor, etc.)
- Existing relationships with any trade guild or artisan association in Accra
- Additional languages: Ga, Hausa, Ewe
- Prior experience at a startup or technology company
- University degree — not required, but a plus
Compensation & Benefits
- Base Salary GHS 2,500–3,500 per month depending on experience
- Activation Bonus GHS 50 per artisan who completes onboarding AND their first job on DoAm (uncapped)
- Performance Upside Top performer earning example: GHS 3,000 base + 60 activations/mo = GHS 6,000 total
- Equity Early employee equity participation discussed after 6-month probation
- SSNIT & Benefits Full statutory compliance — SSNIT, tax, Ghana labour law
- Transport Allowance Monthly fuel/transport support for field operations
banyei@doamhq.com: GHS2,500 - GHS3,500
Location: Accra
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