Human Resources Business Partner - Demand at Guinness

Context/Scope



The HR Business Partner – Commercial, Marketing & Support Functions operates within a dynamic, consumer-focused environment encompassing commercial sales, brand marketing, and corporate support teams. The role supports a diverse, high-performing workforce across multiple departments, requiring expertise in organizational development, talent management, and change leadership. It demands a deep understanding of commercial drivers, market dynamics, and evolving customer expectations, while aligning people initiatives with business growth objectives in a fast-paced setting.



Purpose of Role



The HR Business Partner – Commercial, Marketing & Support Function is to own the end-to-end HR delivery and performance for the Commercial, Marketing, and Support Function within a fast-paced, consumer-driven environment. This role partners closely with senior business leaders to craft and implement people strategies that drive commercial success, organizational efficiency, and high performance in the face of evolving market demands.



The HR Business Partner is required to play a significant leadership role within the HR team, ensuring strong alignment between functional priorities and the overarching business agenda.



Top Accountabilities



Business Partnering:








Act as the primary HR interface for both the Commercial, Marketing & Support Function, providing strategic and operational HR support to line managers and departmental heads.


Understand and translate business needs into people strategies that improve workforce capability, engagement, and performance.


Support workforce planning, organizational design, succession planning, and talent development initiatives across the functions.


Be a lead in developing a winning culture through employee engagement interventions and practices


Understand and review the organizational structure in business area to ensure this is fully optimized



Industrial & Employee Relations (Commercial, Marketing & Support Function)








Maintain compliance with labour laws, internal policies, and sound industrial relations practices.


Lead disciplinary, grievance, and dispute resolution processes in a fair, timely, and consistent manner.



Talent Management & Development








Own Talent Agenda and drive rigour of core HR processes (e.g. succession planning, performance management processes) to deliver bench strength in the functions.


Partner with the Head of Capability and the functional Capability Lead to identify skill gaps and implement targeted training interventions.


Support leadership development within both the Commercial, Marketing & Support Function teams through coaching and other initiatives.



Organisational Change & Culture








Support the design and implementation of change initiatives that impact the Commercial, Marketing & Support Function team, ensuring effective communication, alignment, and stakeholder engagement.


Act as a culture ambassador, reinforcing values and behaviours that promote collaboration, accountability, and continuous improvement.



HR Operations & Compliance








Ensure HR policies and procedures are applied consistently and in compliance with legal and regulatory requirements.


Partner with payroll, benefits, and other HR support functions to ensure smooth HR service delivery.



Flexible Working Statement



Flexibility is key to our success. From part-time and compressed hours to different locations, our people work flexibly in ways to suit them. Talk to us about what flexibility means to you so that you’re supported from day one.



Rewards & Benefits Statement



We recognise and value performance, offering our people a highly competitive Rewards and Benefits package



Diversity Statement



Our purpose is to celebrate life, every day, everywhere. And crafting an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.



We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.



Our ambition is to build the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.



Feel inspired? Then this may be the opportunity for you.