Job Summary

The Content Marketer is pivotal to generating inbound leads through writing authoritative, thought- leadership content. This position is responsible for strategizing and executing content creation and delivery, tracking metrics that influence content strategy, and collaborating with both technical and subject matter specialists to produce relevant content that engages the emotions of their target audiences. This person must be an exemplary writer who can clearly communicate their company’s tone and mission with a clean, concise copy. The Content Marketer must know how to effectively communicate to an online audience and is responsible for producing blogs, ebooks, whitepapers, infographics, guides, and articles, as well as audio and video content.

  • Minimum Qualification: Degree
  • Experience Level: Mid level
  • Experience Length: 3 years

Job Description/Requirements

Strategic Capabilities 

  • Deep understanding of, and ability to, strategize and execute content creation and delivery
  • Channel management of digital content hubs and all supporting social channels, including email/newsletter distribution
  • Knowledge of inbound content best practices and all business-relevant social media channels and/or platforms
  • Experience driving inbound traffic, prospect/customer engagement, and qualified lead generation
  • Ability to work with, and produce compelling content for, sales to improve lead quality and with support to improve customer retention
  • Ability to drive collaboration, planning, and measurement of inbound campaigns and programs across internal stakeholder groups
  • Ability to build and manage a rich content/editorial calendar that attracts a qualified audience to defined digital properties (inclusive of blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.)
  • Ability to optimize marketing automation and lead nurture processes across digital and social channels
  • A clear understanding of, and experience tracking, metrics that influence content strategy to ensure optimal ROI
  • Excellent writing and editing skills
  • Experience with editorial governance over brand voice, style, and tone

Execution Skills

  • Collaborate across functions and silos to deliver an effective content marketing strategy and editorial plan that addresses primary business objectives at the lowest possible cost
  • Strong project management skills with the ability to lead all stages of content development from ideation through execution and implementation
  • Ability to deliver measurable results across multiple channels relating to increased engagement, lead generation and sales execution
  • Strong understanding of SEO and Google Analytics to optimize content creation
  • Ability to engage and maintain connections with social audiences
  • Editorial mindset with an ability to predict audience preferences and buyer behaviors

Certifications

  • BA/BS or equivalent working experience
  • 3+ plus years B2B marketing experience preferably in technology and/or related industries
  • Best practices around digital, social, inbound, and supporting mar-tech, as well as content creation and consumption patterns



Project Experience

Types/Qualities

  • Industry/vertical experience
  • Excellent communicator, storyteller extraordinaire, and creative thinker
  • Digital expertise

Technologies

  • Expertise in marketing and social media automation platforms and content management tools such as WordPress, as well as email marketing tools such as Constant Contact and MailChimp
  • Understanding of SEO, keywords, and Google analytics
  • Working knowledge of Microsoft Office 365 and related productivity apps, with deep knowledge of CRM and Lead Management tools (HubSpot, Pardot, Adobe Marketo, etc.)

Important Safety Tips

1. Do not make any payment without confirming with the Jobberman Customer Support Team. 2. If you think this advert is not genuine, please report it via the Report Job link below.

Share Job Post

Stay Updated Join our newsletter and get the latest job listings and career insights delivered straight to your inbox.

Log In to apply now

Activate Notifications Stay productive - get the latest updates on Jobs & News
Activate
Deactivate Notifications Stop receiving the latest updates on Jobs & News
Deactivate
Accra & Tema Region
| Full Time |
Confidential
2mos
A Reputable Company
Accra & Tema Region
| Full Time |
Confidential
2mos
Accra & Tema Region
| Full Time |
Confidential
2mos