Brand & Digital Marketing Strategist

Job Duties:

• Developing and implementing a comprehensive marketing communications and brand management strategy that aligns with the business goals, vision and objectives
• Develop and implement digital marketing campaigns, including search engine optimization (SEO), search engine marketing (SEM), content marketing, email marketing, social media marketing (SMM), and PPC efforts.
• Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to inform strategy development and drive Lead generating campaigns
• Develop compelling, informative and audience-centric marketing communications materials including: briefs, corporate profiles, key messages, customer presentations, brochures, videos, photo library, advertising copy, and digital and print content.
• Organize innovative storytelling across multiple categories and manage multiple campaigns at the same time
• Communicate and negotiate with promotional partners as needed for joint marketing activities.
• Contribute to shaping the agenda and content for events when needed
• Define key performance indicators for each digital marketing channel which will indicate a campaign's level of success
• Other related duties as may be assigned

Qualifications and Skill-Set:

• Bachelor’s Degree in Digital Marketing, Communications, Brand Management, Advertising or related field; A Master’s degree, a plus.
• Strong marketing communication skills across digital, social and traditional media, direct marketing, content marketing, marketing automation, Lead generation, event marketing, including management of multi-layer campaigns
• Proven work experience within Digital Marketing & Brand Management
• Ability to use Adobe Creative Suite (Photoshop, Illustrator, InDesign, or similar) to independently design digital and print-ready brochures, flyers, and other communications
• Strong understanding of digital marketing channels, including SEO, SEM, PPC, social media, email marketing, and display advertising; with a solid understanding of different platforms and their respective audiences.
• Familiarization with the sales funnel and customer journey to help create digital content that aligns with the sales team's scripts, ensuring customers have a consistent experience with the brand.
• Outstanding copywriting skills, and experience producing copy for a variety of audiences
• Data-driven mindset with strong analytics experience; SEO analysis and Google AdWords/Analytics experience strongly desired.
• Experience managing a multi-brand portfolio
• Capable of working well as part of a team as well as independently
• Experienced in managing the implementation of PR plans, campaigns, events, press conferences, etc.

Location: Accra

Employment Type: Full Time

Salary Range: Attractive