Social Media Manager

Social Media Manager Responsibilities: 

• Formulating high-quality written and visual content for each social media campaign.
• Focusing on set KPIs and optimizing towards them within each campaign
• Working with internal Design Teams to ensure creative briefs are clear and assets are delivered on time, with clear testing strategies
• Update social media content across all channels and engage with customers and followers
• Use social media marketing tools such as Buffer and Hootsuite
• Monitor and analyze social media trends
• Analyze customer expectations according to past social media activity
• Interacting with external partners to stay on top of campaigns delivery and performance
• Develop Social media strategies to meet KPIs and KRAs for campaigns
• Post-campaign performance analysis and evaluation, looking for opportunities to improve processes and insights
• Establish relationships with social media influencers and develop a strong network and brand awareness
• Communicate effectively to all stakeholders including senior management and content writers
• Running company social media advertising campaigns.
• Building a social media presence by maintaining a solid online presence.
• Respond to all customer service queries received via social media platforms.
• Coaching Social Media Executive/s on content creation best practices.
• Collaborate with Marketing, CRM and Product Development teams

Social Media Manager Requirements & Skills

• Experience as a social media manager or a similar role
• Have a good eye for engaging and response generating creative.
• Knowledge of best practices for social media platforms such as Facebook, Twitter, Instagram, LinkedIn, Telegram, TikTok, YouTube, etc.
• Excellent verbal and written communication skills
• Craft engaging content
• Strong social media marketing techniques to increase brand awareness and impressions
• Understanding of SEO and web traffic metrics
• Good understanding of social media KPIs
• Ability to work remotely, independently and as part of a team
• Ability to work on multiple projects simultaneously
• Team player and great managerial/leadership skills
• Critical thinker, Goal/Result driven and problem-solving skills
• Great interpersonal, Organizational, Time Management and presentation skills

Location: Accra

Employment Type: Full Time

Salary Range: Attractive