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4 weeks ago

Job Summary

The Senior Marketing Executive will play a pivotal role in shaping and implementing marketing strategies to drive brand awareness, customer engagement, and market share. We are looking for a dynamic and results-oriented professional with a proven track record in marketing, preferably in the High-end segment. While prior knowledge or experience in the paint industry is advantageous, it is not a mandatory requirement.

  • Minimum Qualification: Degree
  • Experience Level: Senior level
  • Experience Length: 8 years

Job Description/Requirements

Key Responsibilities and Skills:

Strategic Planning:

  • Develop and execute comprehensive marketing strategies to achieve business objectives.
  • Collaborate with cross-functional teams to align marketing initiatives with overall company goals.

Brand Management:

  • Enhance and maintain the brand image through effective communication and marketing campaigns.
  • Monitor market trends, competitor activities, and customer preferences to inform brand strategy.

Product Launch and Promotion:

  • Plan and execute product launches, including coordinating with product development teams.
  • Design and implement promotional campaigns to drive product awareness and sales.

Market Research:

  • Conduct market research to identify opportunities, evaluate market conditions, and analyze customer needs.
  • Utilize data-driven insights to make informed decisions and optimize marketing efforts.

Digital Marketing:

  • Oversee digital marketing initiatives, including social media campaigns, email marketing, and online advertising.
  • Leverage digital channels to enhance brand visibility and engage with target audiences.

Collaboration and Team Leadership:

  • Foster collaboration with internal teams, including sales, product development, and design.
  • Provide leadership and guidance to the marketing team, ensuring alignment with organizational objectives.

Skills & Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven experience of 8 years & above as a Senior Marketing Executive or Manager, with a focus on the High-end segment.
  • Strong understanding of marketing principles and brand management.
  • Excellent writing, communication, and interpersonal skills.
  • Proficiency in full Microsoft Office suite, especially with Excel and PowerPoint
  • Ability to thrive in a fast-paced and dynamic work environment.
  • Prior knowledge or experience in the paint industry is a plus but not mandatory.

Key Competencies:

  • Attention to Detail: Ability to accomplish/complete a task while demonstrating a thorough concern for all the areas involved, no matter how small.
  • Passion for work (marketing): Ability to demonstrate a drive for excellence on the job which influences job knowledge, results orientation, and attitude towards work.
  • Teamwork and Cooperation: Ability to work cooperatively within diverse teams, work groups, and across the organization to achieve group and organizational goals.

Location: Accra

Employment Type: Full Time

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