Senior Marketing Executive

Key Responsibilities and Skills:

Strategic Planning:

• Develop and execute comprehensive marketing strategies to achieve business objectives.
• Collaborate with cross-functional teams to align marketing initiatives with overall company goals.

Brand Management:

• Enhance and maintain the brand image through effective communication and marketing campaigns.
• Monitor market trends, competitor activities, and customer preferences to inform brand strategy.

Product Launch and Promotion:

• Plan and execute product launches, including coordinating with product development teams.
• Design and implement promotional campaigns to drive product awareness and sales.

Market Research:

• Conduct market research to identify opportunities, evaluate market conditions, and analyze customer needs.
• Utilize data-driven insights to make informed decisions and optimize marketing efforts.

Digital Marketing:

• Oversee digital marketing initiatives, including social media campaigns, email marketing, and online advertising.
• Leverage digital channels to enhance brand visibility and engage with target audiences.

Collaboration and Team Leadership:

• Foster collaboration with internal teams, including sales, product development, and design.
• Provide leadership and guidance to the marketing team, ensuring alignment with organizational objectives.

Skills & Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience of 8 years & above as a Senior Marketing Executive or Manager, with a focus on the High-end segment.
• Strong understanding of marketing principles and brand management.
• Excellent writing, communication, and interpersonal skills.
• Proficiency in full Microsoft Office suite, especially with Excel and PowerPoint
• Ability to thrive in a fast-paced and dynamic work environment.
• Prior knowledge or experience in the paint industry is a plus but not mandatory.

Key Competencies:

• Attention to Detail: Ability to accomplish/complete a task while demonstrating a thorough concern for all the areas involved, no matter how small.
• Passion for work (marketing): Ability to demonstrate a drive for excellence on the job which influences job knowledge, results orientation, and attitude towards work.
• Teamwork and Cooperation: Ability to work cooperatively within diverse teams, work groups, and across the organization to achieve group and organizational goals.

Location: Accra

Employment Type: Full Time