Or your alerts
4 weeks ago

Job Summary

The Marketer plays a pivotal role in promoting and selling products or services to target customers. They are responsible for developing and executing marketing strategies to attract and retain customers, increase brand awareness, and drive sales growth. This role requires strong communication skills, creativity, and a deep understanding of market trends and consumer behavior.

  • Minimum Qualification: HND
  • Experience Level: Entry level
  • Experience Length: 3 years

Job Description/Requirements

Job description:

  • Market Research: Conduct market research to identify trends, opportunities, and customer preferences. Analyze competitor activity and consumer behavior to inform marketing strategies.
  • Strategic Planning: Develop marketing plans and strategies to reach target audiences and achieve business objectives. Set marketing goals, timelines, and budgets, and monitor performance against key metrics
  • Brand Promotion: Create and implement branding initiatives to increase brand visibility and awareness. Develop marketing collateral, advertising campaigns, and promotional materials to effectively communicate brand messages.
  • Product Positioning: Identify unique selling propositions and value propositions for products or services. Develop positioning strategies to differentiate offerings from competitors and appeal to target customers.
  • Digital Marketing: Utilize digital marketing channels such as social media, email marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising to reach and engage target audiences online.
  • Content Creation: Develop compelling content for marketing campaigns, including website copy, blog posts, social media posts, videos, and infographics. Ensure that content is relevant, informative, and aligned with brand messaging.
  • Lead Generation: Generate leads and inquiries through various marketing channels, including online advertising, email campaigns, and promotional events. Nurture leads through the sales funnel to convert them into customers.
  • Customer Relationship Management: Build and maintain strong relationships with customers through personalized communication, follow-up, and customer support. Address customer inquiries, feedback, and complaints in a timely and professional manner.
  • Performance Analysis: Track and analyze the performance of marketing campaigns and initiatives. Measure key performance indicators (KPIs) such as website traffic, conversion rates, and return on investment (ROI) to evaluate effectiveness and optimize future strategies.


Requirements:

  • Bachelor's degree in marketing, business administration, or a related field.
  • Proven experience in marketing, advertising, or related roles.
  • Strong analytical skills and attention to detail.
  • Excellent communication and interpersonal skills.
  • Creativity and innovative thinking.
  • Proficiency in digital marketing tools and platforms.
  • Ability to work independently and as part of a team.
  • Results-oriented mindset and ability to meet deadlines.
  • Knowledge of market research techniques and methodologies.


Preferred Qualifications:

  • Professional certifications in marketing or digital marketing.
  • Experience with marketing automation software and customer relationship¬†management (CRM) systems.
  • Industry-specific knowledge and experience.






Location: Accra

Employment Type: Full Time

Salary Range: Attractive.

Important Safety Tips

  • Do not make any payment without confirming with the Jobberman Customer Support Team.
  • If you think this advert is not genuine, please report it via the Report Job link below.
Report Job

Share Job Post

Lorem ipsum dolor (Location) Lorem ipsum GHS Confidential

Job Function : Lorem ipsum

1 year ago

Lorem ipsum dolor (Location) Lorem ipsum GHS Confidential

Job Function : Lorem ipsum

1 year ago

Lorem ipsum dolor (Location) Lorem ipsum GHS Confidential

Job Function : Lorem ipsum

1 year ago

Stay Updated

Join our newsletter and get the latest job listings and career insights delivered straight to your inbox.

We care about the protection of your data. Read our privacy policy.

This action will pause all job alerts. Are you sure?

Cancel Proceed
Report Job
Please fill out the form below and let us know more.
Share Job Via Sms

Preview CV