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1 month ago

Job Summary

A Reputable Company seeks a dynamic and visionary Marketing Manager to lead our marketing department. The successful candidate will be responsible for developing and implementing a comprehensive marketing strategy that enhances our brand presence, drives traffic, and contributes to our growth objectives through creative and disruptive marketing. This role demands a balance between creativity and analytical prowess, ensuring all marketing activities deliver on strategic goals while adhering to budgetary constraints.

  • Minimum Qualification: Degree
  • Experience Level: Senior level
  • Experience Length: 5 years

Job Description/Requirements

Responsibilities:

  • Strategic Leadership: Develop and execute a strategic marketing plan that aligns with the companys objectives, focusing on digital and traditional channels to enhance brand visibility and market penetration.
  • Brand Management: Oversee all aspects of brand management, including positioning, voice, and visual identity, ensuring a cohesive and compelling brand presence across all platforms.
  • Digital Marketing Excellence: Lead digital marketing efforts, including SEO/SEM, email marketing, social media, and display advertising campaigns, to drive traffic and engagement.
  • Content Creation & Management: Direct the creation of engaging marketing content across various channels, ensuring content is on-brand, diverse, and effectively targets our key demographics.
  • Analytics & Reporting: Utilize analytics to track campaign performance, interpret data, and make data-driven decisions to optimize marketing strategies and demonstrate ROI.
  • Budget Management: Develop and manage the marketing budget, ensuring all marketing activities are cost-effective and deliver a high return on investment.
  • Partnership & Relationship Building: Cultivate and manage relationships with external agencies, partners, and vendors to support marketing objectives. Expand and coordinate with channel partners for enhanced sales opportunities.
  • Market Research & Insights: Conduct market research to identify trends, competitor strategies, and customer insights to inform marketing strategies
  • Team Leadership & Development: Lead, mentor, and develop the marketing team, fostering a culture of excellence, collaboration, and continuous improvement.


Requirements/Qualifications:

  • Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
  • At least 5 years of marketing experience, with a proven track record in a leadership role, preferably in real estate or a related luxury sector.
  • Comprehensive understanding of the real estate market, investment and luxury consumer behavior in Ghana.
  • Expertise in digital marketing, including SEO/SEM, social media, email marketing, and web analytics.
  • Strong analytical skills, with the ability to interpret data, identify trends, and make informed strategic decisions.
  • Exceptional communication and interpersonal skills, capable of fostering strong relationships both internally and externally.
  • Creative thinker with a passion for innovative marketing strategies that challenge the status quo.
  • Proficiency in marketing automation and CRM tools.
  • Ability to manage multiple projects in a fast-paced, deadline-driven environment.


Skills Needed for This Role:

  • Leadership and team management
  • Strategic thinking and planning
  • Digital marketing and SEO/SEM expertise
  • Content creation and storytelling
  • Budget management and ROI analysis
  • Strong analytical and problem-solving abilities
  • Excellent verbal and written communication
  • 5+ Years of Experience




Location: Accra

Employment Type: Full Time

Salary Range: Attractive

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