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Job Summary

As an advertising agency, we are looking to hire an experienced Digital Marketing officer to work with.

  • Minimum Qualification: Others
  • Experience Level: Mid level
  • Experience Length: 1 year

Job Description

Responsibilities

  • Oversee the social media strategy for our clients
  • Develop and manage digital marketing campaigns to raise brand awareness.
  • Setting up and optimizing Google Adwords
  • Utilize a range of techniques including paid search, SEO and PPC.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Devise strategies to drive online traffic on the websites.
  • Track conversion rates and make improvements to various websites.
  • Responsible for planning and budgetary control of all digital marketing.
  • Evaluate customer research, market conditions and competitor data.
  • Review new technologies and keep the company at the forefront of developments in digital marketing.
  • Instrument conversion points and optimize user funnels

 


Required Qualification, Skills and Competencies

  • Previous experience in a similar digital marketing role.
  • Strong understanding of current online marketing concepts, strategy and best practice.
  • Experience in setting up and optimizing Google Adwords campaigns
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience managing PPC, SEO and affiliate programmers.
  • Experience in eCommerce, email marketing and social media
  • Setting up and optimizing Google Adwords

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A Reputable Company
Accra & Tema Region
| Full Time |
Confidential
1mo
A Reputable Company
Accra & Tema Region
| Full Time |
Confidential
1mo
A Reputable Company
Accra & Tema Region
| Full Time |
Confidential
1mo
Accra & Tema Region
| Full Time |
GHS 2,100 - 2,400
1mo