Store Manager: Expatriates with African Market Exposure

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Job summary

The Store Manager is fully accountable for the commercial performance, operational discipline, stock accuracy, and people management of the assigned store. This is a hands-on leadership role, requiring daily presence on the shop floor, strict execution of company procedures, and continuous focus on sales growth, cost control, and customer satisfaction. The Store Manager is expected to act as the business owner of the store, delivering results in line with approved targets and company standards.

Min Qualification: Degree Experience Level: Entry level Experience Length: 2 years

Job descriptions & requirements

Key Responsibilities:

  • Commercial Performance & Sales Leadership
  • Deliver monthly and annual sales targets in line with approved budgets
  • Drive Average Selling Price (ASP), conversion rate, and units per transaction
  • Ensure full and correct execution of all marketing campaigns in-store
  • Actively coach and follow up with sales teams on daily, weekly, and monthly KPIs
  • Maintain high standards of customer service, upselling, and complaint resolution
  • Store Operations & Compliance
  • Ensure strict compliance with company SOPs, pricing, promotions, and processes
  • Guarantee accurate opening/closing procedures, cash handling, and documentation
  • Maintain store appearance in line with brand and visual merchandising standards
  • Ensure health, safety, and security procedures are fully respected at all times
  • Stock & Inventory Control
  • Ensure accurate stock management at all times
  • Minimize stock variance, damages, and losses
  • Lead and supervise cycle counts and full stock counts
  • Ensure timely follow-up on receiving, transfers, returns, and deliveries
  • Work closely with warehouse and logistics teams to reduce delivery delays and errors
  • People Management & Discipline
  • Recruit, onboard, and develop store staff in coordination with HR
  • Set clear targets and expectations for each team member
  • Monitor attendance, punctuality, productivity, and behavior
  • Control overtime strictly, approving it only in justified and exceptional cases
  • Manage performance issues through coaching, warnings, and escalation where required
  • Maintain a motivated, disciplined, and results-driven team culture
  • Cost Control & Reporting
  • Control staff costs, overtime, and operational expenses within approved limits
  • Ensure accurate and timely daily, weekly, and monthly reports
  • Analyze store performance and propose corrective actions when results deviate from targets
  • Escalate risks, issues, and deviations proactively to Management


Key Performance Indicators (KPIs)

  • The Store Manager will be evaluated on, but not limited to Commercial KPIs
  • Sales vs Target
  • Average Basket / ASP
  • Conversion Rate
  • Campaign Execution Score
  • Operational KPIs
  • Stock Variance (%) and Value
  • Returns / Damages Ratio
  • Audit & SOP Compliance Score
  • Delivery & Installation Timeliness
  • People KPIs
  • Staff Turnover
  • Overtime Ratio
  • Individual Staff Performance Scores
  • Training & SOP Compliance
  • Decision Authority
  • Authorized to decide daily store operations within approved procedures
  • Staff scheduling and task allocation
  • In-store execution of approved campaigns
  • Requires prior approval for discounts beyond approved thresholds
  • Overtime outside exceptional cases
  • Any deviation from approved procedures or policies


Required Qualifications & Experience

  • Minimum 5 years’ experience as a Store Manager or Deputy Store Manager in a structured retail environment
  • Proven track record in sales-driven retail (furniture, electronics, FMCG, home goods preferred)
  • Experience managing large teams in a high-pressure environment
  • Strong understanding of retail KPIs, stock control, and cost management
  • Experience working with ERP / POS systems (e.g. AX, SAP, Oracle or similar)
  • Good command of English (spoken and written)
  • Behavioral Expectations (Critical)
  • Strong personal discipline and accountability
  • Comfortable working under sales pressure and tight deadlines
  • Hands-on, floor-oriented leadership style
  • Zero tolerance for procedural shortcuts
  • Ability to enforce rules fairly and consistently
  • Results-oriented mindset with strong execution focus


Working Conditions

  • Full-time, on-site role
  • Weekend and public holiday work required as per retail schedule
  • High level of responsibility and accountability


Salary: Attractive

Location: Accra

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