3 weeks ago
Job Summary
The Social Media Manager is responsible for developing, executing, and monitoring social media strategies that enhance brand visibility, increase engagement, and drive audience growth across all social platforms. This role oversees content planning, creation, publishing, community management, analytics tracking, and paid advertising to ensure a strong and consistent digital presence.
- Minimum Qualification : Degree
- Experience Level : Mid level
- Experience Length : 3 years
Job Description/Requirements
Key Responsibilities
Strategy & Planning
- Develop and implement a comprehensive social media strategy aligned with business goals.
- Conduct market research and competitor analysis to identify trends and opportunities.
- Set measurable objectives for growth, engagement, brand awareness, and lead generation.
- Plan monthly or quarterly social media calendars.
Content Creation & Management
- Create high-quality content including graphics, captions, videos, and stories.
- Ensure all content reflects the brand’s identity, tone, and messaging guidelines.
- Collaborate with designers, photographers, and other departments to source content.
- Manage daily content publishing across all platforms (Facebook, Instagram, TikTok, X/Twitter, LinkedIn, YouTube, etc.).
Community Engagement
- Monitor comments, messages, mentions, and tags across platforms.
- Respond promptly and professionally to inquiries, feedback, and complaints.
- Foster strong relationships with followers and maintain a consistent brand voice.
- Engage with industry conversations, trends, and influencers to enhance brand presence.
Social Media Advertising
- Plan and execute paid campaigns across key platforms.
- Optimize ads based on performance metrics such as reach, CPC, CTR, and conversions.
- Manage budgets, tracking codes, and campaign reporting.
Analytics & Reporting
- Track key performance indicators (KPIs) such as engagement, reach, impressions, traffic, and conversions.
- Prepare weekly or monthly reports with insights and recommendations.
- Evaluate the effectiveness of campaigns and adjust strategies accordingly.
Influencer & Partnership Management
- Identify and collaborate with influencers, brand ambassadors, and content partners.
- Manage negotiation, briefing, performance monitoring, and relationship building.
Brand Management
- Maintain consistent brand messaging and visual identity across all social channels.
- Ensure compliance with brand guidelines and social media best practices.
Crisis Management
- Monitor brand sentiment and escalate issues when necessary.
- Manage sensitive situations professionally and proactively.
Qualifications & Requirements
- Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
- 3–5 years of experience in social media management or digital marketing.
- Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
- Strong knowledge of social media algorithms, trends, and best practices.
- Excellent copywriting, communication, and storytelling skills.
- Skilled in basic graphic design and video editing (e.g., Canva, Adobe Suite).
- Experience with paid advertising (Facebook Ads, Google Ads) is a plus.
- Strong analytical skills and ability to interpret data.
- Creative, proactive, detail-oriented, and able to work under pressure.
- Creativity and innovation / Adaptability and trend awareness
- Time management and multitasking / Data-driven decision-making
- Strong interpersonal and communication skills
Working Hours: Monday - Friday(9:00am - 6: oopm)
Saturday 9:00 AM - 1:00PM
Location: Achimota ABC Junctions
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