Head of PR

Responsibilities

• Define the strategy, drive execution and meet aggressive strategic communications goals and objectives.
• Identify, coordinate and manage PR agencies, content creation or other vendors required to deliver brand awareness. 
• Curate and coordinate messages across various channels and forums while strengthening the Xapo Bank Brand Awareness with major media outlets and influencers in the Fintech industry.
• Drive innovation on communications strategy beyond traditional media for both external and internal audiences.
• Leverage relationships with appropriate media outlets and speaking engagements to successfully showcase our differentiation in the competitive landscape.
• Provide strategic communication support to cross-functional partners on a wide range of complex topics including business performance, new product launches, new internal programs, thought leadership and company and team achievements, etc.
• Provide direct, hands-on support to key senior leaders to develop thought leadership content opportunities.
• Establish, track, and iterate on communications measurements that gauge effectiveness of external and internal communications.
• Create scalable feedback channels to create a listening and learning organization and drive engagement with our communication channels.
• Drive agency, media, conference and content relationships to elevate and promote media exposure across multiple business lines.

Skills needed

• PR professional with at least 10 years of experience.
• Tenured connections/relationship with appropriate media channels
• Banking, finance, and/or fintech industry expertise and background preferred.
• Writing skills (English native) and ability to produce some material on Xapo Bank business.
• Global/international network and experience.
• Nice to have - Crypto markets experience.
• May consider a background in the gaming industry if covering global markets.

Other requirements

• A dedicated workspace.
• A reliable internet connection with the fastest speed possible in your area.
• Devices and other essential equipment that meet minimal technical specifications.
• Alignment with Our Values and the Xapo Values-Driven Leadership principles.