Head of Admissions & Marketing

Responsibilities:

• Develop and implement the institution's marketing strategy to increase brand awareness and attract prospective students.
• Lead the admissions team in managing the recruitment process from inquiry to enrollment, ensuring that enrollment targets are met.
• Work closely with academic departments to ensure that admissions standards and policies are clearly communicated to prospective students.
• Develop and manage relationships with relevant stakeholders, such as agents, education fairs, and other relevant organizations.
• Monitor and analyze market trends and competitor activity to ensure the institution is competitive.
• Oversee the production of marketing materials, including brochures, websites, social media, and other promotional materials.
• Develop and implement digital marketing campaigns to reach prospective students through social media and other digital channels.
• Manage the marketing budget, ensure that all marketing efforts are cost-effective, and provide a return on investment.
• Ensure compliance with relevant regulations and best practices in admissions and marketing.

Requirements:

• Bachelor’s degree in marketing, communications, or a related field. A master’s degree is preferred.
• A minimum of 5 years of experience in a marketing or admissions position in a higher educational institution, with at least 2 years experience in a leadership role.
• A strong understanding of marketing principles and practices, with experience in developing and implementing marketing strategies.
• Excellent communication and interpersonal skills.
• Experience in managing a team and motivating staff to achieve targets.
• Knowledge of admissions policies and procedures in a higher educational setting.
• Experience with digital marketing and social media platforms.
• Analytical skills with experience in market research and data analysis.
• Strong project management skills with experience in managing budgets and delivering projects on time.

NB: If you are an experienced marketing and admissions professional looking for a challenging leadership role in a dynamic educational institution, we encourage you to share your CV with harrietamenu@dukabab.com for this position.