Business Development And Expansion Officer

Key Responsibilities

Market Research & Opportunity Identification

• Identify potential geographic areas and markets suitable for new restaurant branches.
• Conduct market research on customer demographics, dining trends, foot traffic, and purchasing behavior.
• Analyze competitor presence, pricing, and positioning within target locations.

Site Identification & Feasibility Analysis

• Source and evaluate potential restaurant sites based on visibility, accessibility, footfall, and commercial viability.
• Conduct preliminary feasibility studies, including cost estimates, revenue potential, and return on investment.
• Prepare location assessment reports and recommendations for management review.

Expansion Planning & Strategy Support

• Support management in developing short- and long-term expansion strategies.
• Maintain a pipeline of potential expansion sites and growth opportunities.
• Track market performance of existing branches to inform future expansion decisions.

Stakeholder & Partner Engagement

• Liaise with landlords, property agents, local authorities, and developers regarding potential sites.
• Coordinate with internal teams such as operations, finance, and marketing during expansion planning.
• Support negotiations related to leases and site agreements (as required).

Reporting & Analysis

• Prepare regular reports on market opportunities, site evaluations, and expansion progress.
• Monitor industry trends and provide insights to management.
• Maintain accurate records of research findings and site data.
  

Key Skills and Competencies

• Strong analytical and research skills.
• Good understanding of retail or restaurant operations and location dynamics.
• Ability to evaluate commercial viability and interpret financial data.
• Strong communication and presentation skills.
• Negotiation and stakeholder management abilities.
• Ability to work independently and proactively.
  

Qualifications and Experience

• Bachelor’s degree in Business Administration, Marketing, Economics, Real Estate, or a related field.
• 5 years of experience in business development, expansion planning, retail, or hospitality.
• Experience in site selection or market analysis for restaurants or retail outlets is an advantage.
• Knowledge of local markets and consumer behavior is highly desirable.

<