Assistant Brand Manager

Key Responsibilities

Brand Strategy & Planning

• Support the development and implementation of annual brand plans and marketing strategies.
• Conduct market research and competitive analysis to identify opportunities, trends, and consumer insights.
• Assist in defining brand positioning, messaging, and value propositions.
• Participate in budgeting, forecasting, and tracking brand performance against KPIs.

Marketing Campaigns & Execution

• Assist in planning and executing advertising, promotional, and digital marketing campaigns.
• Manage product promotions.
• Coordinate with internal teams and external agencies to ensure timely delivery of marketing materials.
• Support product launches and brand activation events.
• Monitor and report on campaign performance and recommend improvements.

Product Management

• Collaborate with product development teams to refine product offerings based on market and consumer feedback.
• Monitor product performance, pricing, and distribution.
• Support packaging design, updates, and approvals.

Brand Communication & Content

• Ensure brand consistency across all marketing and communication platforms.
• Assist in creating engaging content for social media, PR, and digital channels.
• Coordinate with media and PR agencies for brand coverage and influencer collaborations.

Market Research & Analytics

• Gather and analyze consumer data, sales reports, and market insights to evaluate brand health.
• Prepare brand performance reports and present findings to management.
• Track competitors’ activities and industry trends.

Cross-Functional Collaboration

• Work closely with sales, trade marketing, supply chain, and finance teams to align brand objectives with business goals.
• Support the sales team with marketing materials and trade promotions.
• Maintain effective communication with external partners, vendors, and agencies.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 2–4 years of experience in managing hair brands
• Female Prefered.
• Strong understanding of marketing principles, brand positioning, and consumer behavior.
• Proficiency in Microsoft Office Suite; familiarity with marketing analytics tools (e.g., Google Analytics, Nielsen, or CRM systems) is a plus.
• Excellent project management, organizational, and analytical skills.
• Creative thinker with attention to detail and ability to manage multiple tasks.
• Strong communication, presentation, and interpersonal skills.

Key Competencies

• Brand and Marketing Strategy
• Market & Consumer Insight Analysis
• Project and Campaign Management
• Creativity, Innovation & Teamwork
• Data-Driven Decision Making & Strong Business Acumen

Performance Indicators

• Achievement of brand objectives and KPIs (sales growth, market share, brand awareness)
• Successful execution of marketing campaigns and product launches
• Consistency and strength of brand identity
• Quality and timeliness of reports and insights

Location: Spintex

Salary: Attractive