Sales Representative – Modern Trade (MT)

Key Responsibilities:

Modern Trade Sales & Account Management

• Develop and maintain strong relationships with modern trade accounts including supermarkets, hypermarkets, and retail chains.
• Negotiate listings, pricing, visibility agreements, and activation calendars with key accounts.
• Monitor sell-in and sell-out data and ensure optimum stock levels at the store level.

Sales Targets & Business Growth

• Achieve monthly, quarterly, and annual volume and value sales targets.
• Identify and develop new accounts within the modern trade segment.
• Work closely with the Country Manager to align sales efforts with business goals and strategic priorities.

Brand Execution & Visibility

•  Implement in-store merchandising and branding guidelines for all outlets.
• Drive brand visibility through shelf execution, promotions, tastings, and POS placement.
• Coordinate with the marketing team on trade activation campaigns.

Market Intelligence & Reporting

• Gather market intelligence on pricing, competitor activities, and customer feedback.
• Provide timely and accurate reports on sales performance, outlet coverage, and promotional activities to the Country Manager.
• Support forecasting and assist in planning product launches and promotional calendars.

Compliance & Representation

• Ensure all in-store activities and sales practices comply with company standards and local alcohol regulations.
• Uphold the image and values of the company and act as a brand ambassador in the market.

Requirements:

• Bachelor’s Degree in Sales, Marketing, Business Administration, or related field.
• 2–4 years of relevant experience in FMCG or alcoholic beverage sales, preferably in the modern trade channel.
• Experience working with imported or premium brands is an added advantage.
• Strong knowledge of the Ghanaian retail and distribution landscape, especially in Accra.
• Excellent negotiation, relationship management, and communication skills.
• Strong commercial acumen and ability to work with minimal supervision.
• Valid Ghanaian driver’s license and willingness to travel within Accra and surrounding regions.

Compensation & Benefits:

• Competitive base salary
• Sales incentives and bonuses based on performance
• Fuel and mobile allowance
• Training and career growth opportunities

Location: Accra, Ghana