Sales and Marketing Executive
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Job summary
BTM Ghana is looking for a dynamic Sales and Marketing Executive who thrives at the intersection of travel operations and business growth. This is not a behind-the-scenes administrative role; we are looking for a proactive professional who can take marketing-generated leads and convert them into confirmed bookings while actively seeking new business opportunities. The ideal candidate will be as comfortable navigating a GDS terminal as they are pitching travel solutions to corporate executives.
Min Qualification:
Degree
Experience Level:
Mid level
Experience Length:
3 years
Job descriptions & requirements
Key Responsibilities
Revenue Generation & Sales
- Lead Conversion: Take full ownership of inquiries coming through digital channels, ensuring rapid response times and high conversion rates.
- B2B Business Development: Identify and approach corporate organizations to pitch BTM’s travel management services and secure new partnerships.
- Consultative Selling: Design tailored travel itineraries, luxury tours, and specialized packages that meet the unique needs of both retail and corporate clients.
Marketing & Brand Advocacy
- Campaign Alignment: Work closely with the marketing team to ensure sales efforts are synced with ongoing social media campaigns and promotions.
- Market Intelligence: Monitor industry trends and competitor offerings to provide feedback for the development of competitive travel products.
- Client Retention: Execute follow-up strategies to turn one-time travelers into repeat clients and brand advocates.
Technical Operations
- Reservations & Ticketing: Manage flight bookings, complex re-routings, and ticket issuances via Amadeus or Galileo.
- Quality Control: Ensure all bookings and documentation comply with airline policies and international travel regulations to maintain operational excellence.
Candidate Requirements
- Experience: Minimum of 3 years in the travel and tours industry, with a proven track record in both ticketing and active sales.
- Technical Proficiency: Expert-level knowledge of at least one major Global Distribution System (GDS)—Amadeus is highly preferred.
- Sales DNA: A results-oriented mindset with the ability to negotiate, handle objections, and close deals effectively.
- Communication: Exceptional command of English (both written and verbal) with a professional tone suitable for corporate B2B environments.
- Education: A Degree or Diploma in Tourism, Marketing, Business Administration, or a related field. IATA certification is a plus.
What We Offer
- A chance to work within a leading travel agency with a strong brand presence.
- A performance-driven environment where initiative and results are recognized.
- Opportunity for professional development within the marketing and travel sectors.
Location: Accra, Greater Accra (On-site)
Salary: Attractive
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