Sales Officer

Closing on: May 19, 2025









Subsidiary: LMI Digital, Datacom

Overview

Datacom, under the LMI Digital Subsidiary, is seeking a dynamic and results-oriented Sales Officer to drive the commercialization and customer acquisition efforts of our Fiber-to-Hostels Project at KNUST. The ideal candidate will be based in Kumasi and will spearhead sales and customer relationship management within the KNUST campus and surrounding areas. This role requires a self-motivated individual with deep sales acumen, strong interpersonal skills, and a keen understanding of the ISP and technology industry.

Essential Duties And Responsibilities

• Drive direct sales of Datacom’s fiber internet packages to students across all partnered hostels at KNUST.
• Execute campus-based sales strategies to onboard new hostels, users and convert leads into paying customers.
• Conduct product demonstrations, customer sensitizations, and participate in roadshows and activations.
• Maintain active communication with student ambassadors to support sales outreach and awareness creation.
• Identify, engage, and convert early adopters through targeted engagements and innovative selling tactics.
• Manage and update a live database of leads, prospects, and sales conversions on CRM tools.
• Ensure excellent after-sales support and relationship management to drive retention.
• Provide weekly reports on sales performance, market feedback, and customer insights.
• Liaise with the technical and marketing teams to support rollout campaigns and service enhancements.
  
  

Key Performance Indicators (KPIs)

• Monthly revenue targets from hostel sales.
• Number of student users onboarded and retained.
• Percentage growth in subscriber base across partner hostels.
• Conversion rate from leads to paid subscriptions.
• Customer satisfaction and feedback scores.
• Effectiveness of on-campus activations and engagement events.
  
  

Qualifications/Experience

• Bachelor’s degree in marketing, Business Administration, ICT, or related field.
• Minimum of 5 years’ sales experience in the ISP, telecoms, or technology sector, preferably with a proven track record in B2C or student-market sales.
• Familiarity with the Kumasi and KNUST student landscape is highly advantageous.
• Proficiency in CRM tools, digital sales platforms, and Microsoft Office Suite.
• Strong understanding of broadband services, wireless solutions, and internet usage trends among youth.
  
  

Key Competencies & Attributes

• Strong sales acumen and negotiation skills.
• Excellent interpersonal and communication skills (written and oral).
• Ability to work independently and proactively in a high-paced environment.
• Entrepreneurial mindset with a passion for innovation and creative problem-solving.
• Results-driven with a strong commitment to exceeding sales targets.
• Customer-focused with the ability to translate technical products into relatable value propositions.
  
  

Remuneration

A competitive salary with performance-based commissions and incentives.










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