Sales and Marketing Executive

Key Responsibilities

Sales Responsibilities

• Identify, research, and pursue new business opportunities to generate leads and increase revenue.
• Conduct sales presentations, product demonstrations, and client meetings.
• Prepare and deliver persuasive proposals, quotations, and sales contracts.
• Follow up on leads, negotiate terms, and close sales deals.
• Build and maintain long-term relationships with clients and key accounts.
• Achieve monthly and quarterly sales targets.
• Maintain a detailed and updated sales pipeline and CRM records.
• Visit clients and conduct fieldwork as required.

Marketing Responsibilities

• Assist in developing and executing marketing plans and campaigns.
• Conduct market research to understand customer needs, competition, and industry trends.
• Contribute to digital marketing efforts, including social media, email marketing, and online advertising.
• Create content for promotional materials such as brochures, newsletters, and social media posts.
• Coordinate marketing events, product launches, exhibitions, and brand activations.
• Measure and report on campaign performance to recommend improvements.

Customer Relationship Management

• Provide excellent customer service and support before, during, and after sales.
• Address client inquiries, feedback, and complaints professionally and promptly.
• Strengthen customer loyalty by maintaining regular communication with clients.

Collaboration & Coordination

• Work closely with the marketing team, operations, and product departments to align strategies.
• Provide feedback from customers and the market to support product improvements.
• Participate in weekly sales and marketing meetings and contribute insights.

Reporting & Documentation

• Prepare weekly and monthly sales reports.
• Track key sales and marketing metrics.
• Document customer interactions, campaign results, and opportunities for growth.

Qualifications & Requirements

• Bachelor’s degree in Marketing, Business Administration, Sales, or related field.
• 2–3 years of experience in sales, marketing, or business development.
• Strong communication, negotiation, and presentation skills.
• Ability to build relationships and close deals effectively.
• Knowledge of digital marketing tools (social media, email marketing, SEO) is an advantage.
• Proficiency in MS Office and CRM tools.
• Strong analytical skills and a results-driven mindset.
• Ability to work independently and as part of a team.
• Willingness to travel for client visits, events, and market activities.

Core Competencies

•  Sales and negotiation skills
• Customer service orientation
• Market research and analysis
• Communication and interpersonal skills
• Creativity and marketing acumen
• Time management and organization
• Problem-solving and adaptability
• Team collaboration

Location: Accra

Salary: Attractive