FMCG - Sales Executive

Responsibilities:

Sales Leadership

• Responsible to design, execute, monitor and adapt sales strategy.
• Assess and implement methodology to increase B2C & B2B sales.
• Identify new channels and develop distribution strategies for local and international markets.
• Identify gaps or areas of improvement in current sales channels.
• Collaborate with business analysts to extract meaningful sales data for strategic purposes.
• Establishes volume and revenue goals to maximize profitability for the Company.
• Monitors reports on sales performance vs. budget.
• Effectively manage and coach designated sales team.
• Manage and enforce credit terms of the company.
• Engage in Active Selling.
• Strategically identifying potential B2C and B2B clients to grow small to large business accounts through initiating and closing the sales on products.
• Maintaining a professional network of potential clients/customers and business opportunities.

Planning of Marketing Events & Marketing Activities

• Preparing and communicating product promotions and special sales to customers.
• Strategize and execute well-thought-out targeted marketing plans and promotional activities to increase product exposure, customer traffic and sales.
• Collaborate with retailers to strengthen product exposure with optimal locations, shelf positions and signage.
• Prospecting new opportunities by identifying promising advertising campaigns and negotiating deals.
• Generate sales by prospecting leads, cold calling and negotiating advantageous deals

Manage Customers + Customer Feedback

• Document and train sales team members to accurately document and record customer complaints, liaise with appropriate internal departments to relay precise information
• Resolve product or service problems by clarifying the customer's complaint; determining the cause of the problem; selecting and explaining the best solution to solve the problem; expediting correction or adjustment; following up to ensure resolution.
• Liaising with field sales, retailers and wholesalers to understand product requirements and limitations

Inventory & Team Management

• Supporting all sales team members to drive growth and development.
• Supervising, optimizing and adapting current field sales strategies.
• Developing monthly sales targets for team players.
• Monitors and measures the workload of sales staff to ensure the best process is in place.
• Manage and participate in inventory control for the purposes of theft control, food safety and to optimize profitability
• Additional responsibilities upon request.

Requisite Skills:

• Active sales experience in FMCG.
• Experience managing relationships with distributors, wholesalers and retailers.
• Customer Relationships, Customer Retention, Market Research.
• Ability to multitask (not in a given moment but over days and weeks), prioritize and manage time effectively.
• Customer orientation and ability to adapt/respond to different types of characters.
• Proven customer support experience.
• Excellent communication skills (oral & written).
• Ability to work in a fast-paced environment.
• Ability to pivot & adapt, mobilize resources quickly.
• Driven by results and sales.
• Must be willing to move around and travel to hot and congested areas
• High level of integrity.

Location: Accra
Employment Type: Full-Time