Field Sales Representative

FIELD SALES REPRESENTATIVE

CATEGORY: SALES & MARKETING

LOCATION: SPINTEX ROAD – ACCRA

Our client, a distributor of fast-moving consumer goods (FMCG), is looking for a motivated and results-oriented individual to deliver company’s products to customers in the capacity of a FIELD SALES REPRESENTATIVE.

ROLE PROFILE

The successful candidate will be responsible for ensuring proper product placement and visibility, driving product availability, increasing sales volume, and strengthening customer relationships. He/she will perform the following duties:

DUTIES & RESPONSIBILITIES

·        Identify and pursue new sales opportunities to increase customer base and sales within assigned territories.

·        Actively visit and service retail stores, mini-marts, wholesalers, kiosks, and informal market operators.

·        Promote and sell the company’s FMCG products to customers, explaining features and benefits to maximize uptake.

·        Ensure product visibility and availability by checking stock levels, arranging displays, and placing reorders where necessary.

·        Meet or exceed monthly sales goals and daily call plans.

·        Collect orders, track deliveries, and ensure timely collection of payments from customers.

·        Monitor competitive activity, pricing, and promotions and share market intelligence with management.

·        Educate customers on promotions, price changes, and new product introductions.

·        Build and maintain strong relationships with new and existing customers to increase loyalty and repeat purchases.

·        Handle customer complaints in a professional manner and follow up on unresolved issues.

·        Work closely with the sales supervisor to align territory goals with company objectives.

·        Submit accurate daily sales reports and field activity updates.

·        Assist with market activations, product sampling, and branded promotions as needed.

·        Participate in periodic inventory audits and ensure sales and inventory reconciliation is accurate.

EDUCATION/EXPERIENCE

·        Must have a minimum of a Diploma in Business Studies (DBS), HND, or Bachelor's Degree in Marketing, Sales, or related field.

·        A minimum of 2 years proven field sales experience in the FMCG industry is essential.

REQUIREMENTS

·        Must be energetic, goal-oriented, and highly motivated.

·        Strong sales and negotiation skills to close deals and manage customer expectations.

·        Strong interpersonal and customer service skills.

·        Excellent verbal and written communication skills with effective time management and organizational skills.

·        Ability to work independently and consistently meet field visit and sales targets.

·        Must own or be able to use a smartphone for sales reporting and communication.

·        Strong knowledge of Accra and its retail market landscape.

·        Ability to adapt to new sales methods and technologies.

·        Proven experience working directly with retail and small business customers.

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