B2B Sales & Operations Manager

Key Responsibilities

• Manage daily business operations across B2C and B2B channels to ensure smooth workflow, efficiency, and consistent service delivery.
  
• Oversee procurement, inventory control, stock movement, and replenishment processes to maintain optimal product availability and accuracy of records.
  
• Coordinate logistics, order fulfillment, and distribution activities, ensuring timely delivery and seamless coordination between suppliers, warehouse, and retail partners.
  
• Serve as the key liaison for brand partners and vendors, supporting product onboarding, launches, trade activations, and ensuring strong relationship management.
  
• Support B2B sales execution by assisting with partner onboarding, account servicing, and coordination of retail/wholesale distribution channels.
  
• Maintain and optimize operational systems, ERP tools, and reporting platforms to support procurement, logistics, and inventory management functions.
  
• Prepare and analyze operational reports (daily, weekly, monthly) covering sales, stock levels, inventory movement, and overall operational performance.
  
• Identify and implement process improvements to strengthen efficiency, reduce operational gaps, and improve customer and partner experience.
  
• Ensure compliance with internal operational policies, SOPs, reporting standards, and inventory control procedures across all functions.
  
• Collaborate with internal teams (sales, marketing, finance, and customer service) to ensure alignment and smooth execution of business operations.
  
• Support retail onboarding, store activation, and market expansion activities, especially within new or developing markets. 
  
• Manage operational challenges proactively, ensuring timely resolution of issues related to stock, logistics, vendors, or customer fulfillment.
  
• Other responsibilities as assigned by management.

Qualifications & Professional Experience:

• Bachelor's Degree in Business Administration, Marketing, Supply Chain Management, Operations Management, or a related field.
  
• Minimum of 3–6 years of relevant experience in B2B Sales, Business Development, Account Management, Retail Operations, Distribution, FMCG, Beauty, or Consumer Goods industries.
  
• Proven experience managing retail and wholesale partnerships and driving business growth.
  
• Experience within the Ghanaian retail, beauty, or consumer goods market is highly desirable.
  
• Previous experience working within a startup, expansion-stage, or high-growth business environment is an advantage.

Core Skills & Functional Competencies:

• Strong sales, negotiation, and commercial management skills.
  
• Excellent stakeholder engagement and relationship management abilities.
  
• Strong operational planning and execution capabilities.
  
• Ability to build processes and structures within a growing market.
  
• Strong analytical, reporting, and problem-solving skills.
  
• Excellent organizational and time management abilities.
  
• Ability to manage multiple priorities in a fast-paced environment.
  
• High level of accountability, ownership, and initiative.
  
• Good understanding of retail operations, distribution, and supply chain processes.
  
• Advanced proficiency on Microsoft Office Suite( Word, Excel,Outlook) and Google Workspace.
  
• Working knowledge of inventory tracking and reporting tools.
  
• Familiarity with CRM systems and sales tracking tools is an advantage.
  
• Strong understanding of retail operations and distribution processes.

General Conditions:

• Renumeration: 4,400 Cedis - 6,600 Cedis
  
• Additional Benefits

Location: Accra, Ghana