User Acquisition Manager

Skills:

• Knowledge of user acquisition best practices
• Critical thinking and analytical skills
• Problem-solving
• Ability to adapt to changing environments
• Effective communication skills
• User empathy

What you'll do

• Manage the overall user acquisition marketing strategy considering Astropay’s markets, business units and products.
• Oversee large-scale user acquisition campaigns across paid media channels (Google, Facebook and Programmatic) and collaborate with Performance team to drive growth ensuring cost of acquisition optimization.
• Collaborate with the Commercial team in creating a marketing strategy to drive user acquisition growth through our Affiliates program and partnerships.
• Work closely with Communication and Content teams to create aligned communications across all channels to ensure consistent brand messages.
• Identify relevant trends and marketing opportunities to develop new channels to fuel user acquisition growth.
• Develop and ensure proper tracking, analysis and reporting, and drawing meaningful conclusions that drive user growth.

What you'll need:

• Engineering or business degree (preferred but not mandatory)
• Creative mindset (desirable)
• English proficiency (required)
• Spanish proficiency (an advantage)
• Previous experience in Customer Acquisition roles with knowledge of paid media channels and partnership development
• Excellent analytical skills and clear communication abilities
• Results-oriented with a focus on continuous improvement
• Customer-centric approach
• Positive attitude towards challenges and problem-solving
• Experience with BI tools such as Amplitude, Looker, or similar
• Enjoyment of working in an agile environment and being a team player.