Sales and Marketing Manager

Key Responsibilities:

Sales Strategy & Execution:

Develop Sales Strategies:

• Create and execute comprehensive sales strategies to promote the company’s construction services, including residential, commercial, and industrial projects.
• Conduct market research to identify new business opportunities, understand customer needs, and assess market trends.
• Develop pricing strategies and sales plans that align with company goals and maximize profitability.
• Set sales targets, track progress, and ensure alignment with overall business objectives.

Lead Generation & Business Development:

• Identify, qualify, and pursue new leads and business opportunities within the construction industry.
• Build and maintain relationships with key decision-makers, including architects, engineers, developers, contractors, and government bodies.
• Network and attend industry events, conferences to increase brand visibility and establish business partnerships.
• Generate proposals and respond in a timely and professional manner.

Marketing & Brand Management:

 Develop Marketing Campaigns:

• Create, implement, and manage marketing campaigns that promote the company’s services across digital platforms, print, and traditional media.
• Develop content for marketing materials, including brochures, websites, social media, and advertisements, ensuring alignment with brand messaging and values.
• Coordinate online and offline campaigns, ensuring that marketing efforts reach targeted segments within the construction industry.

Market Research and Competitive Analysis:

• Conduct regular market research to analyze competitor activities, customer preferences, and market conditions.
• Monitor industry trends and developments to anticipate market shifts and identify new business opportunities.
• Provide recommendations to senior management based on market insights and competitor benchmarking.

Brand Awareness & Public Relations:

• Strengthen the company’s brand presence and reputation in the market.
• Develop and maintain strong relationships with media, journalists, and influencers in the construction sector.
• Manage public relations efforts, including press releases, media interviews, and company announcements.

Social Media Management:

•  Manage and grow the company’s presence on social media platforms (LinkedIn, Facebook, Instagram, Twitter, etc.).
• Develop and implement content calendars, engaging posts, and paid social media campaigns to increase brand awareness and engagement.
• Monitor social media performance and analyze insights to optimize strategies for better reach and engagement.

Search Engine Optimization (SEO) and Content Marketing:

• Optimize website content to improve search engine ranking and organic traffic using SEO best practices.
• Develop a content marketing strategy that includes blog posts, case studies, client success stories, and other content to enhance the company’s online visibility.
• Regularly update the website with relevant content to attract potential clients and partners.

Email Marketing & Automation:

• Develop and manage email marketing campaigns, including newsletters promotional offers, and customer updates.
• Implement marketing automation tools to nurture leads and convert prospects into customers.
• Segment email lists and create targeted campaigns to improve engagement and lead conversion.

Customer Retention & Satisfaction:

•  Establish and nurture long-term relationships with clients and stakeholders, ensuring customer satisfaction and loyalty.
• Address client queries and concerns in a timely and professional manner, ensuring effective solutions are provided.
• Conduct client meetings, presentations, and site visits to maintain strong working relationships and foster trust.

Project Management Support:

• Collaborate with project managers and senior leadership to align sales and marketing efforts with ongoing and upcoming projects.
• Provide marketing support for project launches, including promotional events, site tours, and client meetings.

Team Leadership & Collaboration:

Team Leadership and Training:

• Lead, mentor, and motivate the sales and marketing team to achieve targets and deliver high-performance results.
• Foster a collaborative environment where ideas are shared and team goals are aligned.

 Sales & Marketing Reporting:

• Track, measure, and report on the performance of marketing campaigns and sales initiatives.
• Analyze sales data, conversion rates, and client feedback to continually optimize strategies and improve outcomes.
• Prepare regular reports for senior management, highlighting key achievements, challenges, and opportunities for improvement.

Qualifications and Requirements:

 Education:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• A master’s degree or professional certifications in construction management, digital marketing, or sales/marketing is a plus.

Experience:

• Minimum of 5 years of experience in sales and marketing, preferably in the construction, real estate, or building materials industry.
• Proven track record of driving sales growth, developing marketing strategies (including digital), and managing client relationships in a competitive environment.
• Experience with CRM (Customer Relationship Management) tools, marketing automation platforms, and digital advertising tools.

Skills and Competencies:

•  In-depth knowledge of the construction industry, including key market trends, challenges, and customer needs.
• Strong understanding of digital marketing, including SEO, social media, content marketing, email marketing, and paid advertising.
• Proficient with analytics tools like Google Analytics, SEMrush, or similar platforms.
• Excellent written and verbal communication skills, with the ability to craft compelling messages and presentations.
• Strong negotiation, sales, and interpersonal skills.
• Ability to analyze data, track KPIs, and make data-driven decisions to improve performance.
• Strong project management skills, with the ability to juggle multiple priorities and deadlines.

Personal Attributes:

• Strategic thinker with a results-driven approach.
• Highly motivated, proactive, and able to work independently.
• Strong leadership qualities, with the ability to inspire and lead teams.
• Detail-oriented with strong organizational skills.
• A deep passion for construction and a keen understanding of the market dynamics in this sector

Location : Accra

Salary: Attractive