Chief Marketing Officer

Key Responsibilities

Market Penetration G Business Growth

• Develop and implement strategic marketing plans to expand market share and strengthen the OctaPlus Health brand.
• Identify and pursue new business opportunities, partnerships, and distribution channels.
• Manage advertising, digital campaigns, and promotional activities to increase brand visibility.
• Target underserved segments such as SMEs, families and individuals where insurance uptake is low.
• Develop and implement a product differentiation strategy with tailored health plans (e.g. micro-health insurance, family bundles) that resonate with local needs and income levels.
• Develop and build strategic partnerships such as banks, telcos, and fintech platforms to expand distribution and access.

Client Services G Relationship Management

• Lead client onboarding, engagement, and retention programs.
• Establish and maintain strong relationships with corporate clients, brokers, and stakeholders.
• Resolve escalated client issues promptly, ensuring client satisfaction and loyalty.
• Implement proactive follow-ups, claims support, and satisfaction surveys to boost loyalty.
• Track cancellation rates, renewal ratios, and customer lifetime value to refine retention strategies.
• Ensure seamless service across call centers, walk-ins, mobile platforms, and email.
• Service quality KPIs: Monitor response time, resolution rate, and Net Promoter Score (NPS).
• Feedback loops: Use client feedback to inform product development and operational improvements.

Strategic Leadership

• Provide market insights and competitor intelligence to guide business strategy.
• Represent the company at industry forums, conferences, and client meetings.
• Work closely with Operations to align client service delivery with contractual commitments.

Innovation G Technology Integration

• CRM systems: Implement tools to manage client relationships, track interactions, and personalize communication.
• AI C automation: Use chatbots and automated workflows to handle routine queries and claims updates.
• Data analytics: Leverage client data to predict churn, identify upsell opportunities, and improve targeting.

Team Leadership

• Build, train, and manage a high-performing marketing and client service team.
• Set clear KPIs, monitor performance, and foster a culture of customer-centric excellence.

Performance Monitoring G Reporting

• Measure campaign effectiveness via lead conversion rate, cost per acquisition, and brand awareness.
• Client service dashboards: Provide real-time insights into service performance and client satisfaction.
• Strategic reviews: Regularly assess alignment between marketing efforts and company goals.

 Qualifications & Experience

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field (Master’s preferred).
• Minimum of 7 years’ experience in health insurance, financial services, or healthcare marketing and client service management.
• Proven track record in business development, corporate client management, and brand growth.
• Strong leadership, negotiation, and presentation skills.
• Proficiency in digital marketing tools, CRM systems, and MS Office Suite.

Core Competencies

• Client relationship management and retention
• Strategic marketing and brand management
• Strong business development and negotiation skills
• Excellent communication and presentation abilities
• Leadership and team management
• High integrity and professionalism

Females are encouraged to apply.

Location : East Legon, Accra, Ghana

Salary: Competitive 

Deadline: 27th February 2026