Marketing Executive (Traditional & Digital)

Key Responsibilities

• Plan, develop, and execute integrated traditional and digital marketing campaigns to achieve monthly and quarterly lead generation targets Conduct data-driven market research on pricing, buyer behavior, and competitor strategies.
• Provide actionable insights to guide product positioning, project launches, and promotional strategies.
• Ensure consistent brand identity across all digital, print, and on-site marketing materials.
• Develop high-quality content for websites, brochures, presentations, and media releases.
• Administer social media accounts, property portals, and digital platforms to maximize visibility and engagement.
• Conduct market research and competitor analysis to identify trends, customer preferences, and growth opportunities.
• Manage digital platforms including company website, social media, email marketing, and online advertising.
• Oversee offline marketing efforts such as billboards, brochures, events, property exhibitions, and PR campaigns.
• Drive SEO, SEM, and content marketing strategies to enhance online visibility.
• Coordinate with creative agencies, designers, and media houses for branding and campaign execution.
• Prepare weekly/monthly dashboards on campaign performance, lead flow, and sales impact.
• Monitor KPIs to evaluate performance and effectiveness of the campaign and marketing activities

Key Skills & Competencies

• Excellent communication, presentation, and negotiation skills.
• Ability to adapt quickly to market shifts and deliver under tight timelines.
• Strong understanding of real estate and construction industry dynamics.
• Proficiency in digital marketing tools, CRM, and analytics platforms.
• Proficiency in Traditional Marketing as well as Digital Marketing.
• Creative thinking with the ability to design engaging campaigns.
• Strong organizational and project management abilities.
• Ability to work under pressure and meet deadlines.

Qualification and Experience.

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 3 years’ experience in Traditional & Digital marketing, preferably within the construction or property development sector.
• Demonstrated experience in running successful traditional & digital campaigns with measurable results.
• Strong portfolio of previous marketing projects, such as campaigns,events, or digital performance metrics.
• Knowledge of the Ghanaian Construction market and consumer trends will be an added advantage.

Location: Osu, Accra

Salary: Attractive