Sales and Marketing Manager
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Job summary
Results-driven Sales and Marketing Manager needed to lead sales operations in Accra. This 80% field-based role targets corporate, open market, food industry & retail clients. Must have 5+ years’ experience in agricultural food industry or retail, strong negotiation skills, a valid driver’s license, and be comfortable with canvassing and cold calls
Min Qualification:
Degree
Experience Level:
Mid level
Experience Length:
5 years
Job descriptions & requirements
Key Responsibilities
- The Sales and Marketing Manager will be responsible for leading and executing field-driven sales strategies to grow revenue and expand market presence.
- The role involves identifying new business opportunities, building strong relationships with corporate clients, open market vendors, food industry and retail customers, and driving consistent sales performance across agricultural and retail markets.
- Key duties include conducting field visits, canvassing and cold calling potential clients, negotiating pricing and supply agreements, managing key accounts, monitoring market trends, coordinating marketing campaigns (including social media marketing), and preparing periodic sales reports.
- The role requires close collaboration with operations to ensure supply meets demand.
Requirements
- Bachelor’s degree in marketing, Sales, Business Administration, or related field
- Minimum 5 years of progressive experience in agricultural, food industry or retail sales of physical products
- Strong negotiation and contract management skills
- Valid driver’s license (mandatory)
- Must reside in Accra
- Proficient in social media marketing and basic computer applications
- Comfortable with field work, canvassing, and cold calls
- Results-driven with strong interpersonal and communication skills
Salary: Attractive
Location: Accra
Field Sales
Agricultural Sales
Retail Sales
Sales Strategy Development
Corporate Sales
Cold Calling
Canvassing
Contract Negotiation
Account Management
Business Development
Market Analysis
Social Media Marketing
Digital Marketing
Customer Relationship Management (CRM)
Lead Generation
Pricing Strategy
Microsoft Office Suite
Report Writing
Communication Skills
Driving License
Food industry
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