Sales & Marketing Lead

Key Responsibilities

Daily Marketing & Business Development

• See to the daily marketing of all DataCenta products (subscriptions, updates, and related services).
• Introduce and market DataCenta’s products to prospective clients, including law firms, corporate legal departments, academic institutions, and individual practitioners.
• Engage existing clients to purchase additional products, renewals, or updates (cross-sell and upsell).
• Make new contacts and build a steady pipeline of prospects across assigned territories.
• Communicate clients’ issues and feedback promptly to Management for resolution.

Client Relationship Management & Database

• Act as the primary contact for all assigned clients, maintaining professional and responsive relationships.
• Maintain and continuously update the client and prospect database with accurate contact details, interaction history, and sales status.
• Ensure high levels of client satisfaction through timely follow-up, training coordination, and support for product use.

Reporting & Performance Tracking

• Prepare and submit a daily marketing report to the DataCenta Business Manager, capturing visits, calls, leads, and key outcomes.
• Prepare and submit a weekly marketing report to Management, summarizing activities, pipeline, and key insights.
• Arrange and participate in monthly meetings with Management to review the monthly marketing report, performance against targets, and action plans.

Revenue Forecasting & Target Management

• Forecast revenues by month, quarter, and year for assigned products and territories, in line with DataCenta’s business objectives.
• Monitor progress regularly against these targets and recommend or take action where needed to bring performance back on track.

Marketing Planning & Campaign Execution

• Plan and coordinate a comprehensive marketing programme aligned with DataCenta’s vision, including promotional ideas and activities (online and offline).
• Provide guidance and coordinate implementation efforts relating to the promotion and installation of new or existing products and services.
• Develop marketing concepts, objectives, materials, advertisements, and related events for approval by Management.
• Coordinate advertising of DataCenta’s products in the newspapers/dailies each month and support digital channels where applicable.

Market Analysis & Policy Recommendations

• Assist in special projects such as cost - benefit and feasibility studies for proposed or ongoing products and initiatives.
• Recommend appropriate policies on pricing, promotion, product positioning, and market evaluations to Management.
• Monitor competitors and market trends in legal tech and electronic legal publishing and make recommendations to maintain DataCenta’s market leadership.

Other Duties

• Perform other related duties incidental to the work described above, as may be assigned by Management.

Required Skills, Competencies & Experience

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 2 years’ experience in sales/marketing, preferably in B2B, professional services, or technology.
• Strong “hunter mentality” with proven ability to prospect, cold call, and generate own leads.
• Excellent presentation and product demonstration skills, comfortable engaging legal and corporate decision-makers.
• Ability to quickly understand and articulate DataCenta’s products, features, and benefits to different client segments.
• Strong professional communication skills (written and verbal) with a polished, client-facing manner.
• High level of autonomy, self-motivation, and accountability in planning daily marketing activities and meeting targets.
• Basic understanding of digital marketing and lead generation channels (email, LinkedIn, webinars, online campaigns).
• Good analytical skills for preparing reports, forecasts, and basic market/feasibility analyses.
• Proficiency in MS Office (Word, Excel, PowerPoint) and familiarity with CRM or client database tools.

Salary: Attractive

Location: Accra