Content Creator, TikTok & Instagram Full-time · On-site · Madina Market, Accra

Before reading further — if you cannot share links to at least 5 videos you personally shot and edited for a business or brand, this role is not for you.

We've been part of Madina Market for 15 years. Our customers know us. Three locations, deep community roots, and a brand people trust. We launched on TikTok/Instagram two weeks ago and are already driving sales from new customers — we want someone to help us grow that fast.

We're looking for one exceptional content creator who is deeply plugged into TikTok and Instagram culture, understands what makes people stop and watch, and can create fast, sharp, high-quality short-form content that makes a practical retail business feel modern, relevant, and worth following.

This role is for someone who combines creative instinct, editing speed, strong taste, and real social media understanding — and who wants to turn that into content that drives new customer sales, not just views.

What we're looking for:

• Deep, current understanding of TikTok and Instagram — you use these platforms daily and understand what converts, not just what gets views
• Excellent short-form video editing skills — fast, clean, no quality sacrifice
• Strong eye for hooks, pacing, captions, and structure
• Experience creating content that has visibly helped a brand grow or driven customer action
• Creativity you can apply in a real, active retail environment
• Confidence to direct people during filming and bring ideas to life in the shop
• Based in Accra — Madina or nearby strongly preferred

What this role involves:

• Creating and executing standout content ideas for TikTok and Instagram
• Shooting high-quality short-form videos in and around the shop
• Editing engaging videos with strong hooks, clean pacing, and sharp presentation
• Turning everyday store activity — products, prices, restocks, customers — into compelling content
• A minimum of 15 posts per week across both platforms
• Helping build brand consistency, online visibility, and audience growth
• As the channel grows, so does this role. We want someone who wants to grow with us — not just post regularly.

To apply, send:

• A short message about your experience and what you've built
• Links to 5 videos you personally shot and edited — for a business, brand, or client
• Links to any pages, brands, or businesses you have created content for or helped grow

• Links to your professional or creator social media profiles

NB: Shortlisted applicants will be asked to complete a 30-minute practical brief — produce one short-form video concept for the business. This is part of the interview process, not a speculative task. Only applicants with strong, verifiable sample work will be considered.