Social Media Specialist
Easy apply
New
Job summary
We are seeking a creative, results-driven, and highly organized Social Media Specialist to lead our digital presence and support business growth. The ideal candidate will be responsible for developing engaging content, managing social media platforms, driving customer acquisition, and maintaining strong online community engagement.
Min Qualification:
Degree
Experience Level:
Entry level
Experience Length:
2 years
Language Requirement:
English
Working Hours:
Full Time - 8 to 5
Applicant Location:
Ghana
Job descriptions & requirements
Key Responsibilities
Content Planning & Production
- Develop, manage, and maintain a monthly content calendar aligned with business goals and marketing campaigns.
- Coordinate and oversee photo and video shoots with service providers and customers.
- Create engaging content, including:
- Educational posts
- Promotional campaigns
- Customer testimonials
- Behind-the-scenes content
- Ensure consistent brand messaging, tone, and visual identity across all digital platforms.
- Stay updated on social media trends and recommend innovative content ideas.
Growth & Customer Acquisition
- Plan, execute, and optimize paid advertising campaigns across:
- TikTok
- Google Ads
- Develop strategies to increase brand awareness, audience growth, and customer acquisition.
- Generate qualified leads and convert social media engagement into bookings and sales.
- Support referral marketing initiatives and influencer collaborations.
- Build and maintain relationships with strategic partners and brand ambassadors to expand reach and visibility.
Community Management
- Monitor and respond to comments, messages, and inquiries across social media platforms in a timely and professional manner.
- Manage the company's online reputation by monitoring and responding to reviews on Google, social media, and other relevant platforms.
- Escalate customer complaints or operational concerns to the Operations Manager when necessary.
- Foster meaningful engagement and build strong relationships with followers and online communities.
Analytics & Reporting
- Track, analyze, and report on key performance indicators (KPIs), including:
- Follower growth
- Reach and impressions
- Engagement rate
- Website traffic
- Leads generated
- Customer acquisition cost (CAC)
- Conversion rates
- Prepare monthly performance reports with actionable insights and recommendations.
- Use data-driven strategies to improve content performance, campaign effectiveness, and overall return on investment (ROI).
Qualifications Required
- Minimum of 2 years' experience in social media management, digital marketing, or a related role.
- Proven experience managing social media accounts for a brand or business.
- Proficiency in content creation and editing tools such as:
- Canva
- CapCut
- Adobe Creative Suite (Photoshop, Premiere Pro, Illustrator, etc.)
- Or equivalent platforms
- Strong photography and videography skills.
- Hands-on experience with:
- Meta Business Suite
- TikTok Business Center
- Social media scheduling and analytics tools
- Excellent written and verbal communication skills.
- Strong organizational and project management abilities.
- Ability to work independently and manage multiple projects simultaneously.
Key Performance Indicators (KPIs)
Success in this role will be measured by:
- Growth in followers and audience reach.
- Engagement and community interaction rates.
- Number and quality of leads generated.
- Customer acquisition and conversion rates.
- Performance of paid advertising campaigns.
- Brand visibility and online reputation metrics.
- Consistent execution of the content calendar and marketing initiatives.
Location: Accra
Salary: Attractive
Important safety tips
- Do not make any payment without confirming with the Jobberman Customer Support Team.
- If you think this advert is not genuine, please report it via the Report Job link below.
