Marketing And Media Officer

MGA Consulting Ghana Ltd is seeking to hire a creative Marketing and Media Officer to support its marketing, communications, brand visibility, and media production activities.

JOB PURPOSE

To assist the Head of Marketing in implementing the Growth Desk Strategic Plan by producing, publishing, and distributing the content and materials generated by the programme. The postholder will convert each studio recording into approximately twenty (20) finished and publication-ready content items, ensuring that each item is delivered to the appropriate platform at the appropriate time while maintaining the weekly publication rhythm on which the programme is built.

REPORTING LINE

The Marketing and Media Officer reports to the Head of Marketing, with day-to-day directions from the Growth Desk Producer. Accra, studio-based. Full-time and permanent, subject to a six-month probationary period.

KEY RESPONSIBILITIES

1.    Production & Recording

·      Operate cameras and audio equipment during recording sessions in collaboration with the Production Engineer.

·      Support the technical preparation and smooth execution of studio recording sessions.

·      Ensure appropriate camera positioning, audio levels, lighting, and recording quality.

·      Support guest logistics on recording days, including guest arrival, hospitality, and completion of the required signed release.

2.    Video Editing & Content Production

·      Edit flagship interviews, Growth Briefs, and Growth Clinics in accordance with the standards established in the Production Operations Manual.

·      Ensure that editing preserves the original meaning and context of every guest response.

·      Extract three to four (3–4) long-form clips and six to eight (6–8) short-form vertical clips from every flagship episode.

·      Produce mechanism cards, lower thirds, title cards, quotation graphics, and other supporting visual assets using approved brand templates.

·      Produce engaging and platform-appropriate content from long-form recordings and other programme materials.

3.    Publishing & Content Distribution

·      Publish each episode with complete and accurate metadata, searchable chapter titles, appropriate thumbnails, and transcripts.

·      Execute the ten-day content repurposing schedule across YouTube, LinkedIn, Instagram, and audio platforms.

·      Adapt content appropriately for each platform rather than duplicating the same content across all channels.

·      Maintain episode pages and the transcript archive on the programme website.

·      Produce and distribute the fortnightly newsletter.

·      Issue the guest promotion pack within twenty-four (24) hours of every publication, comprising three (3) finished clips, two (2) quotation graphics, the mechanism card, and a suggested caption.

4.    Audience Engagement & Community Management

·      Monitor and respond to comments for seventy-two (72) hours following each content release.

·      Escalate comments, enquiries, or issues requiring the Host’s attention.

·      Monitor audience engagement and identify opportunities to improve content performance and audience interaction.

5.    Content Administration & Quality Control

·      Verify the spelling and accuracy of every guest’s name, job title, and organisation before any content asset is produced or published.

·      Maintain the Guest Pipeline and Editorial Calendar as the central record of programme status.

·      Apply the Brand Identity Specification consistently to all assets produced internally or by external suppliers.

·      Test every thumbnail at mobile size before approval and publication.

·      Maintain proper file naming, dual-backup, and archive procedures.

·      Ensure that no recording media is cleared until two verified copies have been created and confirmed.

6.    Performance Monitoring & Reporting

·      Compile weekly performance indicators for inclusion in the Producer’s Monday report.

·      Monitor key content and publication measures and flag any metric that moves against target for two consecutive weeks.

·      Maintain accurate records of content production, publication, and performance.

·      Provide relevant observations and recommendations to support continuous improvement of the Growth Desk’s content and media activities.

QUALIFICATIONS & EXPERIENCE

• Bachelor’s degree in Marketing, Communications, Media Studies, Journalism, Public Relations, Digital Marketing, or a related field.
• Minimum of 2 - 3 years’ relevant experience in marketing, media, communications, content creation, or a related role.
• A portfolio of edited long-form video. This is required and will be assessed.
• Fluent in Adobe Premiere Pro, DaVinci Resolve or Final Cut Pro.
• Camera operation, microphone levels and basic three-point lighting.
• Vertical short-form video editing with captions.
• Publishing to YouTube, LinkedIn and Instagram, including full metadata and scheduling.
• Producing graphics from an established brand template.
• Clear written English for social posts, episode descriptions and email.
• Reliable against a fixed weekly deadline, meticulous with names and job titles, and discreet with unpublished material.

AN ADVANTAGE

·      Membership or studentship of the Chartered Institute of Marketing, Ghana.

·      Adobe After Effects for motion graphics.

·      Podcast hosting and RSS distribution.

·      Email marketing platforms and a basic website system.

·      Agency, broadcaster or production house experience, or having grown a channel from a standing start.

<