Communications Specialist
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New
Job summary
Your mission is to manage the organization's public image. You will work to raise public awareness of the organization and the goods or services it provides. With the goal of establishing or maintaining favorable public opinions, You work with media outlets to connect with potential customers, investors, and other stakeholders.
Min Qualification:
Degree
Experience Level:
Mid level
Experience Length:
4 years
Language Requirement:
English
Working Hours:
Full Time - 9 to 5
Applicant Location:
Accra & Tema Region, Ghana
Job descriptions & requirements
Key Responsibilities:
Organizational
- Work across the organizations’ focal points to identify media moments, success stories, develop and implement relevant materials and media outreach.
- Develop and implement a communication strategy that includes media outreach and social media content creation.
- Generate innovative ways to gain quality media coverage across all channels.
Functional
- Initiate, draft, edit communications materials, including press kits, fact sheets, infographics and multimedia products.
- Advise colleagues on media relations and handle media inquiries;
- Development and maintenance of media contacts and lists;
- Plan and lead the creation of strategic digital communication content material (email/ blog/ social media channels).
- Manage internal and external digital communications (SEO content writing).
- Manage the brand’s digital image/ presence.
- Build & maintain relationships with media/ journalists/ partners.
- Coordinate outdoor marketing events.
- Blogging/ Social Media Management.
- Copy Writing/ Script Writing.
- Content Development
- Content Review/ Proofreading
- Research/ Digital Analytics
- Virtual event planning, coordination & hosting
- Content Distribution (social channel)
- Sales & Recruitment Support (job boost)
- Draft and distribute media advisories, news releases and other materials and design and organize media events, as appropriate, to promote activities of the organization;
- Advise and assist colleagues to include media outreach activities such as interviews or press briefings.
- Provide access for journalists to subject matter experts;
- Provide effective and timely responses to public information inquiries; and
- Provide timely strategic advice and creative solutions for dealing with sensitive communications issues and stories.
- Arrange and coordinate press conferences, and plan events.
- Support and evaluate the results of communication campaigns with the team.
Key Relationships
- Group Marketing Head
- Marketing Specialist
- Marketing Campaign Manager
- Creative Designers
Essential Skills, Attributes & Experience:
- Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, English or a related field.
- Minimum of 4 years’ experience in a communications role, with strong exposure to media relations, corporate communications, and digital communications.
- Proven experience developing and implementing communication strategies, including media engagement and digital content planning.
- Strong ability to identify and develop media-worthy stories, success stories, and organizational highlights.
- Demonstrated experience drafting, editing, and producing communication materials including press releases, media advisories, fact sheets, press kits, blog articles, scripts, and social media content.
- Strong knowledge of media engagement processes, including managing media inquiries, coordinating interviews, and arranging press conferences/briefings.
- Experience building and maintaining strong relationships with journalists, media houses, and external partners.
- Excellent writing and storytelling skills with the ability to adapt tone for different audiences and platforms.
- Proven ability to manage digital communication channels including website content, email communications, blogs, and social media platforms.
- Strong understanding of SEO content writing and online brand visibility management.
- Experience planning and coordinating marketing events, outdoor activations, and virtual events/webinars.
- Strong proofreading and editing skills with high attention to detail and quality assurance.
- Experience using digital analytics tools (e.g., Google Analytics, Meta Insights, LinkedIn Analytics) to track performance and report on communication campaigns.
- Ability to work independently, manage multiple priorities, and deliver high-quality outputs under tight deadlines.
Location: Accra
Salary: Attractive
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